Thursday 20 January 2011

Breaking news from Brand Republic - LoveFilm, IPA census, Kellogg, O&M London, PayPal

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Latest news
Amazon acquires LoveFilm
Amazon acquires LoveFilm
by Sarah Shearman
20 January 2011, 09:25AM
Amazon has announced it has acquired subscription film service LoveFilm for an undisclosed sum.
IPA Census reveals UK agency jobs recovery
IPA Census reveals UK agency jobs recovery
by Jeremy Lee
20 January 2011, 08:00AM
After savage job losses in 2009, employment levels in UK agencies have stabilised with the total number of employees in IPA member agencies rising 1.1% to 18,843 during 2010.
Kellogg unveils plan to boost global marketing
Kellogg unveils plan to boost global marketing
by Gemma Charles
20 January 2011, 08:30AM
Kellogg is shaking up its marketing processes as it investigates more consistent ways of working among its 400-strong global marketing force.
Ogilvy & Mather appoints Gerry Human as ECD
Ogilvy & Mather appoints Gerry Human as ECD
by Matt Williams
20 January 2011, 08:00AM
O&M London has finally appointed a leader for its creative department following a three-year hiatus, by appointing Gerry Human, the worldwide executive creative director on Unilever, as its executive creative director.
PayPal bolsters eBay's performance
PayPal bolsters eBay's performance
by Sarah Shearman
20 January 2011, 09:47AM
EBay, the online retailer, has credited its payment service PayPal for helping achieve a 5% increase in revenue in the final quarter of 2010.
Johnson & Johnson calls review for suncare ad account
Johnson & Johnson calls review for suncare ad account
by Matt Williams
20 January 2011, 08:00AM
Johnson & Johnson is looking for an agency to handle the UK advertising for its range of Suncare brands.
Dove Deodorant hands global digital account to EHS 4D
Dove Deodorant hands global digital account to EHS 4D
by Sara Kimberley
20 January 2011, 08:00AM
Unilever has appointed Havas' EHS 4D to handle global digital activity across the Dove Deodorant portfolio.
Agencies line up for £4m Monarch task
Agencies line up for £4m Monarch task
by Matt Williams
20 January 2011, 08:00AM
Monarch, the airline and travel group, is looking for an agency to handle its £4 million advertising account.
Blackberry appoints AMV and 72andSunny to $200m ad account
Blackberry appoints AMV and 72andSunny to $200m ad account
by Anne Cassidy
20 January 2011, 08:00AM
BlackBerry owner Research in Motion has appointed Abbott Mead Vickers BBDO and California-based shop 72andSunny to handle its estimated $200 million global advertising business following a pitch.
JCDecaux wins key international rail contract
JCDecaux wins key international rail contract
by Katherine Levy
20 January 2011, 09:14AM
JCDecaux has won a contract for outdoor advertising at St Pancras International in London and the new Stratford International and Ebbsfleet International stations.
New York Bakery Co brings the Naked Cowboy to UK
New York Bakery Co brings the Naked Cowboy to UK
by Katherine Levy
20 January 2011, 09:17AM
The New York Bakery Company is promoting its range of bagels in the UK with a PR stunt involving a half naked man playing a branded guitar at St Pancras station today.
Paper Round (20 January) - Which clients are advertising in the national press?
Paper Round (20 January) - Which clients are advertising in the national press?
by Sarah Johnson
20 January 2011, 09:25AM
There's a change of tack for advertisers such as Ryanair and Asda in the press today while Channel 4 targets broadsheet readers with ads for its alternative news show.
Adland

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Intelligence
The rise of mobile social media mavens
The rise of mobile social media mavens
by Euan Mackay
10 January 2011, 08:00AM
The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study.
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

AA/Warc forecasters should display more Olympic spirit

London 2012 should prove a major boon to the ad industry, so why are AA/Warc forecasts so low?, writes Mike Baker



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