Thursday, 20 January 2011

DM Bulletin from Brand Republic - Reader's Digest, The Sharp Agency, LoveFilm, Creative Strategy, Electoral Roll

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Reader's Digest UK launches direct marketing venture
Reader's Digest UK launches direct marketing venture
by Katherine Levy
17 January 2011, 04:17PM
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios and the BBC Worldwide-owned 2entertain as launch clients.
The Sharp Agency wins Best Western business
The Sharp Agency wins Best Western business
by Anne Cassidy
20 January 2011, 12:10PM
Best Western, the hotel group, has appointed The Sharp Agency to its integrated account after a pitch.
LoveFilm extends Ocado food and film deal to 2012
LoveFilm extends Ocado food and film deal to 2012
by Arif Durrani
18 January 2011, 11:39AM
LoveFilm has extended its direct marketing contract with the online supermarket and Waitrose distributor Ocado, enabling food promotions to be delivered to customers' doorsteps via rental titles until at least summer 2012.
CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy
CREATIVE STRATEGY: Coca-Cola decides that honesty is not the best policy
by Simon Kershaw
20 January 2011, 12:21PM
Childhood visits to my grandparents' house always got tricky when the tea tray came out, "How many sugars, Simon?" "Er... none, Grandma."
Electoral Roll opt-out rate drops for first time
Electoral Roll opt-out rate drops for first time
by Daniel Farey-Jones
14 January 2011, 04:25PM
The percentage of opt-outs from the Electoral Roll has declined for the first time, according to data from marketing services and credit reference agency Callcredit Information Group.
MPs seek ban on ads for high-interest loans
MPs seek ban on ads for high-interest loans
by Our Parliamentary correspondent
20 January 2011, 11:45AM
Labour and Conservative MPs have launched a campaign to win a ban on high-interest loans being advertised on television and radio.
IPA Census reveals UK agency jobs recovery
IPA Census reveals UK agency jobs recovery
by Jeremy Lee
20 January 2011, 08:00AM
After savage job losses in 2009, employment levels in UK agencies have stabilised with the total number of employees in IPA member agencies rising 1.1% to 18,843 during 2010.
Asos to open Facebook store
Asos to open Facebook store
by Sarah Shearman
19 January 2011, 10:46AM
Asos.com, the online fashion retailer, is to launch a Facebook shop at the end of this month that lets users purchase items from its entire product range from within the social network.
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