Friday, 7 January 2011

Breaking news from Brand Republic - Morrisons, Weight Watchers, Posterscope, Facebook, England cricket, Sony Ericsson, Trading Places, Paper Round

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Latest news
Morrisons' commercial chief challenges Asda
Morrisons' commercial chief challenges Asda
by Ed Owen
07 January 2011, 08:53AM
Richard Hodgson, Morrisons' group commercial director, has challenged Asda's claim to be the cheapest supermarket, as it does not include Morrisons' figures in its price comparisons.
Weight Watchers launches 'not just for diets' push
Weight Watchers launches 'not just for diets' push
by Sara Kimberley
07 January 2011, 09:35AM
Weight Watchers from Heinz has launched a £1.5m New Year ad campaign by VCCP to reposition itself as range of frozen foods that are not just for diets.
Posterscope picks up Arena Media business from Kinetic
Posterscope picks up Arena Media business from Kinetic
by Maisie McCabe
07 January 2011, 08:29AM
Havas media agency Arena Media has transferred its outdoor planning and buying account to Aegis specialist Posterscope from WPP-owned Kinetic without a pitch.
Facebook revenue set to pass billion-pound-a-year mark
Facebook revenue set to pass billion-pound-a-year mark
by Sarah Shearman
07 January 2011, 09:36AM
Facebook has revealed to potential investors that it generated revenue of $1.2bn (£780m) and net income of $335m (£217m) in the first nine months of 2010, according to reports.
Ashes victory opens door for new England cricket sponsor
Ashes victory opens door for new England cricket sponsor
by John Reynolds
07 January 2011, 08:10AM
The England and Wales Cricket Board (ECB) is on the hunt for a new sponsor for England's home test matches after failing to negotiate a new deal with current partner Npower.
Sony Ericsson launch to set standards for new products
Sony Ericsson launch to set standards for new products
by Ed Owen
07 January 2011, 09:05AM
Sony Ericsson launched its Google Android-based Xperia Arc phone this week, which the manufacturer aims to use as its bridgehead back into the smartphone market.
Trading Places: This week's people moves
Trading Places: This week's people moves
by Staff
07 January 2011, 09:00AM
Morrisons loses Maciver, Prest quits DLKW Lowe and Cole turns up at O2 Media as BR rounds up this week's industry moves in advertising, marketing and media.
Paper Round (7 January) - Which clients are advertising in the national press?
Paper Round (7 January) - Which clients are advertising in the national press?
by Sarah Johnson
07 January 2011, 09:30AM
Asda makes a splash in today's supermarket advertising battle as retailers jostle to promise a cheaper weekly shop.
Adland

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Intelligence
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Don't knock The X Factor, it's a force for good
Don't knock The X Factor, it's a force for good
by Pulse @ McCann London
24 December 2010, 08:00AM
With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out programme of 2010, McCann Pulse reveals the 'X Factor attitude' that characterises its legion of viewers.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

TrueView: risk or reward?

YouTube's launch of TrueView is a hugely important development, writes Jimmy Maymann, GoViral.



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Also in the news
Apple opens doors to Mac App Store
by Sarah Shearman, 06 January 2011, 02:46PM
Fallon breakaway '101' opens its doors
by Anne Cassidy, 06 January 2011, 12:20PM
PwC predicts busier year for media M&A
by Daniel Farey-Jones, 06 January 2011, 04:25PM
Morrisons top marketer Maciver out as focus changes
by Daniel Farey-Jones, 06 January 2011, 12:50PM
AOP Digital Publishing Awards 2011 opens for entries
by Sara Kimberley, 06 January 2011, 04:12PM
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