Thursday 13 January 2011

Breaking news from Brand Republic - DFS, Moneysupermarket, easyJet, Premier League, Omnicom

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Latest news
DFS puts £92m media up for grabs
DFS puts £92m media up for grabs
by Jeremy Lee
13 January 2011, 08:00AM
DFS Furniture, the retailer which is the UK's eighth biggest advertiser with an annual spend of £92m, has put its media buying account up for pitch.
Moneysupermarket calls £25m ad review
Moneysupermarket calls £25m ad review
by Anne Cassidy
13 January 2011, 08:00AM
Moneysupermarket.com, which last week rolled-out a celebrity-driven campaign featuring John Prescott and Jedward, is reviewing its £25m advertising account.
Agencies line up for £20m easyJet brief
Agencies line up for £20m easyJet brief
by Anne Cassidy
13 January 2011, 08:00AM
EasyJet is reviewing its £20m pan-European advertising account, as it aims to reposition itself and move its marketing beyond price wars with rivals.
Premier League denies multiple shirt sponsors plan
Premier League denies multiple shirt sponsors plan
by John Reynolds
13 January 2011, 08:30AM
Premier League football clubs have no appetite for boosting revenue by showcasing more than one sponsor's name on their shirts, countering press speculation that a change in the rules was afoot.
Omnicom brings Being agency to the UK
Omnicom brings Being agency to the UK
by Sara Kimberley
13 January 2011, 08:00AM
Omnicom is launching an agency called Being in the UK and dumping the Tequila and Agency.com brands in London.
New name and logo for WCRS following Altogether merger
New name and logo for WCRS following Altogether merger
by Matt Williams
13 January 2011, 08:00AM
WCRS has changed its name to "WCRS&Co" following a restructure of its management line-up and a merger with sister digital shop Altogether.
Matt Seiler appointed chief executive of Mediabrands
Matt Seiler appointed chief executive of Mediabrands
by Katherine Levy
13 January 2011, 09:45AM
Interpublic has named Universal McCann global chief Matt Seiler as chief executive of its media and marketing group Mediabrands.
TBWA\London turns to Laurentino to fill ECD role
TBWA\London turns to Laurentino to fill ECD role
by Sara Kimberley
13 January 2011, 08:00AM
TBWA\London has appointed the Brazilian André Laurentino as its executive creative director, replacing Mark Hunter who left the agency in December to join the Lowe & Partners-owned agency Deutsch in Los Angeles.
Lipton appoints managing and marketing directors
Lipton appoints managing and marketing directors
by Loulla-Mae Eleftheriou-Smith
13 January 2011, 09:16AM
Pepsi Lipton International has appointed Bruno Gruwez as its new managing director and Unilever's Anuradha Chugh as marketing director of its Western Europe division.
Tesco narrowly beats the market
Tesco narrowly beats the market
by Ed Owen
13 January 2011, 09:15AM
Tesco has achieved like-for-like sales of 0.6% in the UK in the six weeks to 8 January, but recorded strong group sales due to international growth.
Grocery shoppers trade up at Christmas
Grocery shoppers trade up at Christmas
by Ed Owen
13 January 2011, 09:00AM
More than 8% of shoppers decided to trade up their food shopping this Christmas, giving premium retailers Waitrose and Marks & Spencer a seasonal boost.
Paper Round (13 January) - Which clients are advertising in the national press?
Paper Round (13 January) - Which clients are advertising in the national press?
by Sarah Johnson
13 January 2011, 09:30AM
Games sponsor Thomas Cook puts its Olympic credentials in print today, while several brands target newspaper readers with healthy lifestyle campaigns.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
The rise of mobile social media mavens
The rise of mobile social media mavens
by Euan Mackay
10 January 2011, 08:00AM
The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study.
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

MySpace, it's the product, stupid

Branding excellence and unrivaled commercial expertise can never compensate for an inferior product, writes Rich Sutcliffe



Also in the news
VisitBritain appoints M&C Saatchi to handle £100m global marketing campaign
by Sara Kimberley, 12 January 2011, 01:14PM
MD Martin Bowley quits Digital Cinema Media
by Maisie McCabe, 12 January 2011, 03:20PM
News Int appoints head of trading as replacement for Reynolds
by John Reynolds, 12 January 2011, 03:35PM
Kirshenbaum Bond co-founder joins social media agency
by Staff, 12 January 2011, 01:36PM
Lovefilm launches on Sony network media player
by Sara Kimberley, 12 January 2011, 04:00PM
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