Friday, 21 January 2011

Digital PM - BBC Magazines, Experian, NHS, Premier Foods, Samsung

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Latest news
BBC Magazines launches Good Food Magazine iPad app
BBC Magazines launches Good Food Magazine iPad app
by Katherine Levy
21 January 2011, 12:25PM
BBC Magazines has launched an iPad app for its culinary title, Good Food Magazine.
Social firm gets stamp of credibility as Experian moves in
Social firm gets stamp of credibility as Experian moves in
by Daniel Farey-Jones
21 January 2011, 03:36PM
Three years ago it built a Facebook app for Bob Dylan, now Shoreditch-based social media agency Techlightenment plans to go knockin' on the US's door, courtesy of Experian.
NHS launches 'Moodometer' app ahead of Cameron's happiness push
NHS launches 'Moodometer' app ahead of Cameron's happiness push
by Loulla-Mae Eleftheriou-Smith
21 January 2011, 11:07AM
The Gloucestershire branch of the NHS, 2gether NHS Trust, has launched the 'Moodometer' app that monitors users' emotional wellbeing, ahead of the prime minister's happiness poll.
Premier Foods launches sister site to Great Little Ideas
Premier Foods launches sister site to Great Little Ideas
by John Reynolds
21 January 2011, 03:26PM
Premier Foods is further extending its Great Little Ideas (GLI) initiative with the launch of a baking ideas website to tap into a trend for cooking from scratch .
Samsung offers £200 sweetener for Tab
Samsung offers £200 sweetener for Tab
by Ed Owen
21 January 2011, 09:45AM
Samsung has introduced a major incentive to buy its Galaxy Tab tablet computer, in the form of a package of e-movies, games, books and MP3s worth £200.
Intelligence

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Also in the news
Founder Page steps up as Google reshuffles execs
by Sarah Shearman, 21 January 2011, 09:12AM
UK consumers spent £6.8bn online in December
by Ed Owen, 21 January 2011, 11:40AM
EBay appoints first European general manager of fashion
by Sarah Shearman, 21 January 2011, 10:25AM
Everything Everywhere? Not for BA and Iberia
by Daniel Farey-Jones, 21 January 2011, 09:35AM
Think BR

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From the blogs
Wow! New Aviva TV ad tackles the unmentionable.
Mark Tomkins, TDA
21/01/2011
I'm so excited and I just can't hide it. I'm about to use my remote control and I think I'll like it
TESS ALPS
19/01/2011
It can still pay to invest in marcoms…occasionally
Bob Willott
17/01/2011
The programmes are now as good as the ads
David Brennan
13/01/2011
Sometimes, Fate Will Throw Her Oar In, And That's Probably OK.
Christopher Johns
11/01/2011
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