Monday 24 January 2011

Digital PM - Broadband speed advertising, BBC Online cuts, mobile voting back on TV

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Ad watchdog to investigate speed claims in broadband ads
Ad watchdog to investigate speed claims in broadband ads
by Loulla-Mae Eleftheriou-Smith
24 January 2011, 10:43AM
A review into "misleading" claims in ads for broadband providers is "imminent", according to the advertising watchdog ASA today.
Mobile voting returning to TV
Mobile voting returning to TV
by Ed Owen
24 January 2011, 10:07AM
TV voting via mobile is returning, as mobile technology agency MIG reveals its new app platform that includes real time voting functions, with the first show to be Sky's 'Got To Dance'.
BBC Online changes: Corporation to realign digital from 2011
BBC Online changes: Corporation to realign digital from 2011
by Daniel Farey-Jones
24 January 2011, 12:16PM
The BBC has confirmed a 25% budget reduction for BBC Online, resulting in up 360 jobs losses over the next two years. Read the corporation's full statement on its new digital strategy here.
BBC Online: BBC Trust approves cuts
BBC Online: BBC Trust approves cuts
by Daniel Farey-Jones
24 January 2011, 12:00PM
The BBC's move today to redefine the scope of its online operations comes after the approval of the BBC Trust - read the trust's full statement here.
Pink Ponies campaign spoof highlights industry pitfalls
Pink Ponies campaign spoof highlights industry pitfalls
by Arif Durrani
24 January 2011, 08:30AM
Toronto-based agency John St has created a satirical sideswipe at those working in the advertising industry ahead of submissions for industry awards in 2011.
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Also in the news
Facebook to be central to Fairtrade Fortnight
by John Reynolds, 24 January 2011, 09:03AM
Apple passes 10bn app download landmark
by Sarah Shearman, 24 January 2011, 10:21AM
BSkyB expected to buy The Cloud
by Ed Owen, 24 January 2011, 09:45AM
Outgoing Google boss to receive $100m equity award
by Sarah Shearman, 24 January 2011, 09:30AM
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From the blogs
A Cloud-BSkyB deal could have a silver lining
Bob Willott
24/01/2011
Wow! New Aviva TV ad tackles the unmentionable.
Mark Tomkins, TDA
21/01/2011
I'm so excited and I just can't hide it. I'm about to use my remote control and I think I'll like it
TESS ALPS
19/01/2011
It can still pay to invest in marcoms…occasionally
Bob Willott
17/01/2011
The programmes are now as good as the ads
David Brennan
13/01/2011
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