Wednesday, 12 January 2011

Breaking news from Brand Republic - Sainsbury's, Smirnoff, Lions Gate UK, FA, Center Parcs, Paper Round, MySpace, BR app chart

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Sainsbury's leapfrogs Asda after storming Christmas
Sainsbury's leapfrogs Asda after storming Christmas
by Ed Owen
12 January 2011, 08:07AM
Grocer Sainsbury's reported its strongest-yet set of Christmas results, with like-for-like sales increasing 3.6%, and total sales up 6%, taking the supermarket above rival Asda in market share.
Diageo doubles Smirnoff digital spend for nightlife activity
Diageo doubles Smirnoff digital spend for nightlife activity
by Gemma Charles
12 January 2011, 08:50AM
Diageo GB is planning to increase its year-on-year digital spend for Smirnoff by 115% in a bid to build on its Nightlife Exchange Project (NEP).
ASA raps Lions Gate UK for misleading Saw 3D ad
ASA raps Lions Gate UK for misleading Saw 3D ad
by Sarah Shearman
12 January 2011, 09:30AM
Lions Gate UK, the film distributor, has come under fire from the Advertising Standards Authority (ASA), after a "distressing" ad for its horror film 'Saw 3D' was seen by a 10-year-old after the watershed.
FA to pay out £500,000 to Fiat
FA to pay out £500,000 to Fiat
by John Reynolds
12 January 2011, 09:18AM
The Football Association (FA) has been forced to pay out as much as £500,000 compensation to Fiat, after prematurely ending its commercial deal as the FA's official car supplier.
Center Parcs develops £230m holiday village
Center Parcs develops £230m holiday village
by Loulla-Mae Eleftheriou-Smith
12 January 2011, 09:11AM
Center Parcs, the holiday park brand, is targeting its proposed £230m holiday village in Bedfordshire at the Greater London market.
Paper Round (12 January) - Which clients are advertising in the national press?
Paper Round (12 January) - Which clients are advertising in the national press?
by Sarah Johnson
12 January 2011, 08:55AM
British Gas uses the press to outline price promises to customers while the supermarket price war continues to rage.
MySpace to cut 47% of staff and partner with .Fox Networks
MySpace to cut 47% of staff and partner with .Fox Networks
by Maisie McCabe
11 January 2011, 04:59PM
News Corporation has confirmed plans to cut almost half (47%) of staff working for its beleaguered social network MySpace worldwide, some 500 employees, with UK operations likely to be slashed from around 50 to less than 15.
Weight Watchers heads up BR app chart
Weight Watchers heads up BR app chart
by Daniel Farey-Jones
11 January 2011, 03:30PM
Weight Watchers has topped the first branded app chart of the new year as people endeavour to shed the Christmas pounds.
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Intelligence
The rise of mobile social media mavens
The rise of mobile social media mavens
by Euan Mackay
10 January 2011, 08:00AM
The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study.
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

MySpace, it's the product, stupid

Branding excellence and unrivaled commercial expertise can never compensate for an inferior product, writes Rich Sutcliffe



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Also in the news
Lenovo appoints Saatchi & Saatchi to £60m global ad account
by Sara Kimberley, 11 January 2011, 11:20AM
Lebedev's debut TV ad for i to feature Jemima Khan and Dom Joly
by John Reynolds, 11 January 2011, 10:54AM
News International appoints Simon Greenberg as director of corporate affairs
by Alec Mattinson, 11 January 2011, 04:05PM
David LaChapelle directs Sky drama promos
by John Reynolds, 11 January 2011, 03:57PM
Zoopla appoints first marketing director
by Sarah Shearman, 11 January 2011, 01:25PM
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