Tuesday 18 January 2011

Marketing Daily - Green & Black's denies buy-out rumours, plus Tesco, Burger King, BlackBerry, and Heineken

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Tesco targets Boots via health and beauty push
Rachel Barnes,
18 January 2011
 

Tesco is planning a major drive into the health and beauty sector...
Tesco: targeting the health and beauty sector
 
 
Green & Black's founder scotches Kraft buy-out rumours
Rachel Barnes,
18 January 2011
 

Kraft has no intention to sell Green & Black's, according to the...
Green & Black's: halts rumours of a buy-out from Kraft
 
 
Burger King hunts new marketing chief as Sarah Power exits
John Reynolds,
18 January 2011
 

Burger King's UK and Ireland marketing director, Sarah Power, has left the...
Sarah Power: leaving Burger King
 
 
BlackBerry signs up as exclusive sponsor of Sky Atlantic
Maisie McCabe,
18 January 2011
 

BlackBerry, the mobile devices brand, has signed a two-year deal to be...
Sky Atlantic: new channel to be sponsored by BlackBerry
 
 
Heineken to launch 'unifying' global ads
Gemma Charles,
18 January 2011
 

Heineken is embarking on a fresh global marketing strategy intended to position...
Heineken: launching a new global marketing strategy
 
 
Yorkshire Tea plots US road-trip ad campaign
Gemma Charles,
18 January 2011
 

Yorkshire Tea is launching a £5m, documentary-style TV campaign.
Yorkshire Tea: launching £5m ad campaign filmed in the US
 
 
 
Also in the News
 
LG parts company with global marketing chief
Ed Owen,
17 January 2011
 
Honey brand Rowse readies first TV ad campaign
John Reynolds,
18 January 2011
 
MasterCard brands Oyster wallets for PayPass push
Loulla-Mae Eleftheriou-Smith,
18 January 2011
 
Wickes to flag up catalogue with ad campaign
Sarah Shearman,
18 January 2011
 
Skoda promotes marketer and promises record spend
Daniel Farey-Jones,
17 January 2011
 
 
 
Blogs & Forums
 
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Truth in communications and marketing is like a treacle-covered magnet; we are drawn to it and it's very sticky. When...
 
 
New Year, New Challenges, New Fund Raising Opportunities. Same old headlines.
Zoe Osmond
 

I don't know about you, but the return to work in 2011 came around very quickly. One minute you're deciding...
 
 
2011: the Year of People
Ivan Clark
 

As it is the year of people, my first media week blog of 2011 looks from a people perspective...
 
 
 
 
 
 
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