Monday 17 January 2011

Campaign Daily Fix - Post Office, IPA Bellwether, ASA, Nabs, Kellogg

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Campaign Daily Fix
 
17 January 2011  
Latest News
Dare wins Post Office
Dare wins £12 million Post Office advertising account
Anne Cassidy, 17 January 2011

The Post Office has appointed Dare to handle its £12 million advertising business.

 
Marketing budgets drop 5.4% ahead of uncertain 2011
Marketing budgets drop 5.4% ahead of uncertain 2011
Arif Durrani, 17 January 2011

Marketing budgets were revised down in the fourth quarter of 2010 amid uncertainty surrounding the economic recovery in 2011, according to the IPA / BDO Bellwether survey published today.

 
ASA: extends its remit to websites and social media feeds
ASA campaign to spread awareness of digital remit extension
Daniel Farey-Jones, 17 January 2011

The Advertising Standards Authority is launching a cross-media campaign to ensure businesses know it will be regulating the content of their websites and social media feeds from 1 March.

 
Stephen Miron: Global group chief executive
Nabs grabs leading ad figures in Time Club
Sara Kimberley, 17 January 2011

The National Advertising Benevolent Society (Nabs) has enlisted the help of IPA president Rory Sutherland and BBH's Sir John Hegarty and Nigel Bogle, who have all agreed to donate several...

 
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
Raahil Chopra, 17 January 2011

NEW DEHLI - After being appointed as brand ambassador for Kellogg's Special K brand, Bollywood actress, Lara Dutta features for the first time in a commercial for the cereal makers.

 
 
Also in the News
Experian in first social media acquisition of 2011
Daniel Farey-Jones, 17 January 2011
Cyber attacks should be serious concern for policymakers
Sarah Shearman, 17 January 2011
 
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Latest Work
i 'popular' by McCann London
i 'popular' by McCann London
17 January 2011

The Independent's sister paper i is launched its debut TV campaign featuring celebrities and past contributors Jemima Khan and Dom Joly.

 
Bing 'the art of technology' by JWT
Bing 'the art of technology' by JWT Entertainment
14 January 2011

Bing has joined with Brian Badonde, the creation of actor and comedian Kayvan Novak, to create a series of web videos to promote its search engine.

 
Gilette 'ProGlide Challenge' by AMV BBDO
Gillette 'ProGlide challenge' by AMV BBDO
14 January 2011

Gillette is launching the Fusion ProGlide razor with an ad that features rugby stars Jonny Wilkinson and Brian O'Driscoll.

 
More Work
 
Blogs
Latest Blog Entries
Has ITV committed commercial harakiri?
Jeremy Lee

In the Campaign Annual at the end of last year we implored ITV's management to take care of its group...

Un-Shelfishness
Steve Henry

  I haven't spotted a trend, exactly. I leave that to people whose eyewear is generally odd or unfeasible. But...

More Blogs
Campaign Jobs
Junior Digital Project Manager , Purple Consultancy £25000 - £28000 per annum, London
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Creative Artworker , Creative Recruitment Negotiable - dependent on experience,
Account Manager - Branding and Art Direction - Immediate Start! , Periscope Recruitment LLP £28000 - £30000 per annum, City of London
Creative Artworker , Emma & Rachael & You £30,000,
Account Director , Daniel Marks London £45-50k + Benefits, Central London
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