Marketing Daily - Marketing budgets fall 5.4% in latest IPA/BDO Bellwether survey, plus Unilever, Tesco, M&S, and Starbucks

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View in web browser View text-only version   Breaking news from Marketing January 2011   Latest News   Marketing budgets drop 5.4% ahead of uncertain 2011 Arif Durrani, 17 January 2011   Marketing budgets were revised down in the fourth quarter of 2010 amid...     Unilever chief to warn over global crisis in food output Loulla-Mae Eleftheriou-Smith, 17 January 2011   Unilever's chief executive Paul Polman is expected to announce that the global...     ASA campaign to spread awareness of digital remit extension Daniel Farey-Jones, 17 January 2011   The Advertising Standards Authority is launching a cross-media campaign to ensure businesses...     Tesco Mobile chief Batchelor quits Ed Owen, 17 January 2011   Lance Batchelor, the chief executive of Tesco Mobile, has left the company...     M&S joins O2 location-based deals offering Ed Owen, 17 January 2011   Marks & Spencer has signed up to O2's "You are here" location-based...     Starbucks to offer supersize iced coffee John Reynolds, 17 January 2011   Starbucks is to launch its biggest drink size to date, called the...       Also in the News   Ryanair loses boarding pass court case Loulla-Mae Eleftheriou-Smith, 17 January 2011   Bernard Matthews launches Marco Pierre White line John Reynolds, 17 January 2011   Nissan promotes financial benefits of Leaf with ad campaign Alex Brownsell, 17 January 2011       Blogs & Forums   Latest Blog Entries   We buy any car (as long as it's on special offer) Alex Brownsell   It's as if the UK's leading car brands each sensed the New Year was going to bring about an itch...     Un-Shelfishness Steve Henry     I haven't spotted a trend, exactly. I leave that to people whose eyewear is generally odd or unfeasible. But...     What's that Linkedin all about then? Rachel Brushfield   Alot of people I come across haven't heard of or don't use LinkedIn. It is on-line networking, perfect for armchair...             Whitepapers     Group Account Director, Dynamic New Alliances £65K, London Marketing Analyst, Jarlett de Grouchy £20000 - £25000 per annum, London Commercial Director - Online Business, GIM Recruitment £70k + Bonus & Benefits, Head of Marketing - Customer Engagement, Badenoch & Clark £70000 - £75000 per annum + benefits, London Brand Managers, JML Salary negotiable + benefits, Account Manager - CRM. 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