Digital PM - Facebook, Goviral/AOL, Honda, MPG, Paddy Power, Eristoff, Carat

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Starbucks, Mazda and Argos sign up for Facebook Deals by Ed Owen 31 January 2011, 09:40AM The UK version of Facebook Deals launches today (31 January), offering Facebook users who "check in" using the Facebook Places feature on their mobile app, access to special offers and other deals. AOL buys Goviral for £61m by Maisie McCabe 31 January 2011, 01:02PM AOL Europe has bought the branded online video distribution network Goviral for $96.7m (£60.9m) in a bid to improve the measurable solutions it offers to publishers and advertisers. Honda launches TV ad to interact with iPhone app by Alex Brownsell 31 January 2011, 10:00AM Honda is launching what it claims to be the first campaign that allows viewers to use an app to interact with a TV ad in real time. MPG creates E! Entertainment Facebook campaign by Katherine Levy 31 January 2011, 11:22AM MPG International Media Contacts is to promote E! Entertainment's 'Live From the Red Carpet' franchise with a Facebook app that gives users the opportunity to pretend they are a celebrity showing up for a film premiere. Paddy Power sponsors Gray and Keys game by Ed Owen 31 January 2011, 12:15PM A week after the sexism row that cost Sky Sports pundit Andy Gray and presenter Richard Keys their jobs, Paddy Power has sponsored a game on the Mousebreaker website, inviting players to "slap" them. Eristoff uses Facebook Places for Snowbombing app by Sarah Shearman 31 January 2011, 08:50AM Eristoff, the vodka brand, has created a free iPhone app using Facebook Places, which helps users stay in touch with their friends at Snowbombing, the week-long music and winter sports festival in Austria. Generation 62.0: Digital planning for an aging population by Richard Morris 31 January 2011, 08:30AM Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news Eurostar launches social media campaign by Loulla-Mae Eleftheriou-Smith, 28 January 2011, 03:53PM Agent Provocateur launches 'Touch me' iPhone app by John Reynolds, 28 January 2011, 03:44PM Social media: Is Quora the new Twitter? by Kate Magee, 27 January 2011, 12:00AM LinkedIn ad revenue revealed to be $51m in IPO filing by Sarah Shearman, 28 January 2011, 01:25PM Retail receives welcome boost in Top 100 Online Brands figures by Sam Howroyd, 28 January 2011, 09:10AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Engine's never ending search to reward shareholders Bob Willott 30/01/2011 4 hours a day could be peak time for TV (or it could not) Lindsey Clay 27/01/2011 A Cloud-BSkyB deal could have a silver lining Bob Willott 24/01/2011 Wow! New Aviva TV ad tackles the unmentionable. Mark Tomkins, TDA 21/01/2011 I'm so excited and I just can't hide it. I'm about to use my remote control and I think I'll like it TESS ALPS 19/01/2011 Latest jobs Fully integrated Senior Account Manager Recruiter Purple Consultancy Salary £30000 - £38000 per annum Location London Senior Account Director - London Recruiter Dynamic New Alliances Salary £55K - £60K Location Senior Account Manager Recruiter The Blueprint Salary £35000 - £40000 per annum Location London Recruiter - Digital, Marketing & Media Recruiter Ad Lib Salary £Cracking Basic & Bonus Location Bristol Account Manager - TOP NMA agency - £35 - 40k Recruiter Digital Gurus Salary £35000 - £40000 per annum Location West End Account Manager Recruiter Daniel Marks London Salary to £32k + benefits Location Central London   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders