Wednesday, 12 January 2011

Marketing Daily - Weight Watchers plots UK high street stores, plus Cadbury, Thomas Cook, Asda and Starbucks

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Weight Watchers plans UK high street stores
Rachel Barnes,
12 January 2011
 

Weight Watchers is planning to open high street shops and in-store concessions...

Weight Watchers: campaign aims to modernise the brand
 
 
Sainsbury's leapfrogs Asda after storming Christmas
Ed Owen,
12 January 2011
 

Sainsbury's has reported its strongest-ever set of Christmas results, with like-for-like sales...

Jamie Oliver: helped boost Sainsbury's Christmas figures
 
 
Online video key to ROI in Cadbury's campaign
Daniel Farey-Jones,
12 January 2011
 

Online exposure for a Cadbury Dairy Milk ad delivered more than £2...

Cadbury: 'chocolate charmer' campaign
 
 
Change brewing at Starbucks
Gemma Charles,
12 January 2011
 

While the company's revamp may be simply a bold nod to its...

Starbucks: Siren logo
 
 
Let the Games clamp down
John Reynolds,
12 January 2011
 

London 2012 will be the most-protected Olympics to date, so non-sponsors beware.

Bavaria: Dutch brewer muscled in on Budweiser's sponsorship of the FIFA World Cup last year
 
 
Thomas Cook calls on Google Earth for latest ad campaign
Loulla-Mae Eleftheriou-Smith,
12 January 2011
 

Thomas Cook has utilised the popularity of Google Earth to drive its...

Thomas Cook: Olympics ad employs Google Earth-style technique
 
 
 
Also in the News
 
Center Parcs develops £230m holiday village
Loulla-Mae Eleftheriou-Smith,
12 January 2011
 
Diageo doubles Smirnoff digital spend for nightlife activity
Gemma Charles,
12 January 2011
 
Sector Insight: Personal loans
Jane Bainbridge,
12 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Okay LOCOG, now over to you on how brands are policed fairly during London 2012
Noelle McElhatton
 

Who can forget the orange-clad girls who 'ambushed' the 2010 FIFA World Cup on behalf of Bavaria, a Dutch brewer?...

 
 
Sometimes, Fate Will Throw Her Oar In, And That's Probably OK.
Christopher Johns
 

Sometimes, no matter how experienced, organized, planned and aware you are, fate throws in her oar. I'm a keen cyclist,...

 
 
Artisanal storytelling
Greg Taylor
 

Handmade retailer Etsy has 300,000 artisans and is now valued at nearly $300 million.  Although it's an internet-based company, founder...

 
 
 
 
 
 
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