Thursday 20 January 2011

Digital PM - Mindshare, Gillette, Agency Republic, Teletext Holidays, Thompson on digital

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Mindshare appoints Paul Armstrong head of social media
Mindshare appoints Paul Armstrong head of social media
by Katherine Levy
20 January 2011, 01:15PM
Mindshare has appointed Paul Armstrong as its new head of social media, following the promotion of Joanna Lyall to the newly created role of head of integration and partnerships.
Gillette mocks itself in spoof ad
Gillette mocks itself in spoof ad
by Sara Kimberley
20 January 2011, 12:50PM
Gillette has launched a spoof TV ad to silence its critics, which features a man using an 80-blade razor.
Agency Republic scoops Nivea task
Agency Republic scoops Nivea task
by Sara Kimberley
20 January 2011, 12:10PM
Nivea, the Beiersdorf-owned healthcare brand, has handed the UK digital account for its women's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched last August.
Teletext Holidays kicks off 'reboot' campaign
Teletext Holidays kicks off 'reboot' campaign
by Loulla-Mae Eleftheriou-Smith
20 January 2011, 02:41PM
Teletext Holidays has launched 'The best holiday of your life - past, present and future' marketing campaign to reposition the brand as a digital service.
Oxford Media Convention: BBC chief sets out stall against 'digital gatekeepers'
Oxford Media Convention: BBC chief sets out stall against 'digital gatekeepers'
by Daniel Farey-Jones
20 January 2011, 02:18PM
Mark Thompson, the BBC director-general, has stressed the corporation's commitment to the distribution of free-to-air content in the face of technological threats.
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Also in the news
Dove Deodorant hands global digital account to EHS 4D
by Sara Kimberley, 20 January 2011, 08:00AM
Amazon acquires LoveFilm
by Sarah Shearman, 20 January 2011, 09:25AM
Newton quits Dare for VCCP digital role
by Matt Williams, 20 January 2011, 11:40AM
PayPal bolsters eBay's performance
by Sarah Shearman, 20 January 2011, 09:47AM
Blackberry appoints AMV and 72andSunny to $200m ad account
by Anne Cassidy, 20 January 2011, 08:00AM
Think BR

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From the blogs
I'm so excited and I just can't hide it. I'm about to use my remote control and I think I'll like it
TESS ALPS
19/01/2011
It can still pay to invest in marcoms…occasionally
Bob Willott
17/01/2011
The programmes are now as good as the ads
David Brennan
13/01/2011
Sometimes, Fate Will Throw Her Oar In, And That's Probably OK.
Christopher Johns
11/01/2011
No place for MySpace?
Bob Willott
10/01/2011
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