Thursday, 13 January 2011

Marketing Daily - Facebook calls UK ad summit, plus Sir Martin Sorrell to lead COI review, Lipton, Lloyds TSB, and the Premier League

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Facebook calls summit to lure UK advertisers
Andrew McCormick,
13 January 2011
 

Facebook is to hold a summit for the UK digital industry as...

Facebook: calling summit of UK advertisers
 
 
Sorrell and Wight to inform COI review
Daniel Farey-Jones,
13 January 2011
 

The Government has formed a roundtable of experts including WPP chief executive...

Sir Martin Sorrell: takes COI advising role
 
 
Lipton appoints managing and marketing directors
Loulla-Mae Eleftheriou-Smith,
13 January 2011
 

Pepsi Lipton International has appointed Bruno Gruwez as its new managing director...

Pepsi Lipton: Hugh Jackman fronts 2010 campaign
 
 
Lloyds TSB to focus on forging consumer trust
Alex Brownsell,
13 January 2011
 

Lloyds TSB is to focus its 2011 marketing strategy on building trust...

Lloyds TSB: advertising focus on trust
 
 
Premier League is not expected to introduce multiple shirt sponsors
John Reynolds,
13 January 2011
 

Premier League football clubs have no appetite for boosting revenue by showcasing...

Tottenham Hotspur: Autonomy sponsors league games
 
 
Premier Inn in mobile bookings push
Loulla-Mae Eleftheriou-Smith,
13 January 2011
 

Hotel chain Premier Inn has launched a new smartphone app that allows...

Premier Inn: 2010 Lenny Henry campaign
 
 
 
Also in the News
 
British Gas to subsidise poorest customers
Ed Owen,
13 January 2011
 
Tesco narrowly beats the market
Ed Owen,
13 January 2011
 
Grocery shoppers trade up at Christmas
Ed Owen,
13 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
What̢۪s in store for online video in 2011?
Tom Laidlaw
 

Author: Tom Laidlaw, CEO, Videojug, http://corporate.videojug.com, @VideojugInsider Online video was the big news story in online marketing in 2010 and I...

 
 
Google's overweening conceit
Alan Mitchell
 

  Last week, Google CEO Eric Schmidt gave the closing address to the consumer electronics and home appliances tradeshow IFA in...

 
 
The programmes are now as good as the ads
David Brennan
 

It's 1987, a hurricane has torn apart southern England, nobody is putting Baby anywhere near the corner in new release...

 
 
 
 
 
 
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