Friday, 7 January 2011

Marketing Daily - England's Ashes heroes primed for sponsorship deals, plus the EDF Energy London Eye, Moneysupermarket.com, Nike and Morrisons

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Morrisons' commercial chief challenges Asda
Ed Owen,
07 January 2011
 

Richard Hodgson, Morrisons' group commercial director, has challenged Asda's claim to be...
Richard Hodgson: issued challenge to Asda over price comparisons
 
 
EDF Energy signs three-year London Eye sponsorship
Loulla-Mae Eleftheriou-Smith,
07 January 2011
 

The London Eye is to become the EDF Energy London Eye at...
The London Eye: signs deal with EDF (picture credit: Ian Bottle)
 
 
Ashes victory opens door for new England cricket sponsor
John Reynolds,
07 January 2011
 

The England and Wales Cricket Board (ECB) is on the hunt for...
Npower: the brand's long association with English cricket is set to end
 
 
Moneysupermarket.com hires Barclaycard marketer Paul Troy
Alex Brownsell,
07 January 2011
 

Moneysupermarket.com has hired Barclaycard marketer Paul Troy to the position of director...
Paul Troy: joins Moneysupermarket.com from Barclaycard
 
 
Sony Ericsson launch to set standards for new products
Ed Owen,
07 January 2011
 

Sony Ericsson launched its Google Android-based Xperia Arc phone this week, which...
Sony Ericsson: launched its Xperia Arc smartphone this week
 
 
Nike and Tom Tom launch GPS sports watch
Ed Owen,
07 January 2011
 

Nike has produced its own running tool, the Nike+ Sportswatch, with GPS...
Nike+ SportWatch GPS: available in the UK from April
 
 
 
Also in the News
 
OFT to investigate Thomas Cook and Co-op Travel merger
Loulla-Mae Eleftheriou-Smith,
07 January 2011
 
Weight Watchers launches 'not just for diets' push
Sara Kimberley,
07 January 2011
 
EBay appoints creative director for fashion channel
Sarah Shearman,
07 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Five things to look out for in digital media public policy in 2011
Nick Stringer
 

2011 will see our ever-growing appetite for all things digital continue to change and evolve the marketing landscape. As...
 
 
Enraging Mumsnet
Jeremy Lee
 

Nice to see that Mumsnet, the country's self-appointed moral guardians, has got worked up into a lather again. This time...
 
 
A beautiful supermarket
Greg Taylor
 

First, beauty packaging took cues from food labels - now beauty shops are looking to the food aisles for inspiration....
 
 
 
 
 
 
Whitepapers
 
 
 
 
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