Tuesday, 25 January 2011

Campaign Daily Fix - Superdrug, Microsoft Advertising, Bisto, Skins, EDF Energy

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Campaign Daily Fix
 
25 January 2011  
Latest News
Superdrug: seeks CRM agency for reward scheme initiative
Superdrug hunts shop for reward scheme launch
Daniel Farey-Jones, 25 January 2011

Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.

 
Chris Maples: leaves Microsoft Advertising to spend more time with his family
Chris Maples walks away from Microsoft Advertising
Arif Durrani, 25 January 2011

Chris Maples, commercial director for Microsoft Advertising, has left the company with immediate effect to spend more time with his family.

 
Bisto: Promise TV ad campaign rolls out across the UK
Bisto launches Promise ad campaign
Loulla-Mae Eleftheriou-Smith, 25 January 2011

Bisto has launched its first TV ad for three years, featuring children promising to be good, as part of the Premier Foods' brand's focus on family meals.

 
Skins US: advertisers back away from the hit show
Advertisers pull out of US version of Skins in content controversy
Katherine Levy, 25 January 2011

The US version of hit British drama 'Skins' has lost a wave of its launch advertisers due to its heavy sex and drugs content.

 
EDF London Eye: media campaign kicks off today
EDF Energy kicks off London Eye campaign
Katherine Levy, 25 January 2011

MPG Media Contacts and Euro RSCG have created a campaign to support the launch of EDF Energy's new three-year partnership with the London Eye.

 
 
Also in the News
IPA appoints new chairs for ethnic diversity and strategy groups
Daniel Farey-Jones, 24 January 2011
Dancing on Ice audience falls to 8.4m
Maisie McCabe, 24 January 2011
 
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Latest Work
Bisto 'promise' by McCann London
Bisto 'promise' by McCann London
25 January 2011

McCann's latest work for Bisto focuses on making a commitment to eating a proper dinner as a family.

 
PG Tips 'ahhh' by Mother
PG Tips 'ahhh' by Mother
20 January 2011

'Monkey & Al' have returned for the latest PG Tips adl from Mother.

 
More Work
 
Blogs
Latest Blog Entries
WHEN STRENGTH BECOMES WEAKNESS
Dave Trott

  One day, when I was at art school in New York, I was sitting in the canteen and a...

Death in the centre break
Steve Henry

I found myself thinking fondly of death this week. Partly because I've gone down with that most deadly of illnesses,...

Harbouring Stationery
Lolly and Nat

This is another blog about stationery and the things you can do with it other than work. Like recreate Sydney...

Nick Bampton tries to weave his VBS magic at Channel 5
Jeremy Lee

Interesting to see Channel 5 doing something that few would expect of it.   Instead of paring back costs further...

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