Monday, 10 January 2011

Breaking news from Brand Republic - Topshop, BSkyB, Campbell's soup, Totaljobs.com, Land Rover, Mini, mobile shopping, Paper Round

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Latest news
Topshop to double sales through global expansion
Topshop to double sales through global expansion
by Katherine Levy
10 January 2011, 08:59AM
Topshop owner Sir Philip Green is to expand his high street fashion store internationally and double the clothing brand's overall sales.
Campaigners urge Sky CC referral in letter to FT
Campaigners urge Sky CC referral in letter to FT
by Sara Kimberley
10 January 2011, 09:40AM
A number of lords and academics have written to the FT in which they urge culture secretary Jeremy Hunt to refer Rupert Murdoch's bid to buy BSkyB to the Competition Commission for 'proper examination' due to 'deep public interest issues'.
Campbell's soup returns after two-year break
Campbell's soup returns after two-year break
by John Reynolds
10 January 2011, 09:25AM
Campbell's soup has licensed its brand to dried food specialist Symington's and will return to UK supermarket shelves.
Totaljobs.com launches first national campaign in 10 years
Totaljobs.com launches first national campaign in 10 years
by Loulla-Mae Eleftheriou-Smith
10 January 2011, 09:05AM
Totaljobs.com, the recruitment website, is launching a national campaign on TV and radio to boost brand awareness.
Rugby stars get tough in Land Rover campaign
Rugby stars get tough in Land Rover campaign
by Sara Kimberley
10 January 2011, 08:50AM
Land Rover has drafted England rugby players Ben Youngs, Tom Croft and James Haskell to promote its renewed sponsorship of the national team.
Mini to tackle monster trucks in extended 3D campaign
Mini to tackle monster trucks in extended 3D campaign
by Sarah Shearman
10 January 2011, 09:45AM
NEW YORK - Car brand Mini has used 3D slow-motion technology for its latest cinema and TV ad campaign, created by Amsterdam agency BSUR.
A third of consumers now shopping via mobile
A third of consumers now shopping via mobile
by Ed Owen
10 January 2011, 09:23AM
Mobile retailing has exploded in the past year, with almost one third of shoppers having used an m-commerce site, and the number of people completing a transaction quadrupling, new research suggests.
Paper Round (10 January) - Which clients are advertising in the national press?
Paper Round (10 January) - Which clients are advertising in the national press?
by Sarah Johnson
10 January 2011, 09:50AM
Car manufacturers are targeting consumers with VAT-back offers and congestion charge exemptions, with campaigns launching across the national papers.
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Intelligence
The rise of mobile social media mavens
The rise of mobile social media mavens
by Euan Mackay
10 January 2011, 08:00AM
The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study.
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

TrueView: risk or reward?

YouTube's launch of TrueView is a hugely important development, writes Jimmy Maymann, GoViral.



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Also in the news
Claudia Rosencrantz to leave the Living TV Group
by Maisie McCabe, 07 January 2011, 04:36PM
Angry Birds fly as Mac App Store downloads hit 1m
by Staff, 07 January 2011, 02:27PM
Ofcom outlines future spending reductions
by Maisie McCabe, 07 January 2011, 12:23PM
Agent Provocateur model stars in 'banned' YouTube film
by Sara Kimberley, 07 January 2011, 12:15PM
Foster's helpline loses cricket fan's call
by Daniel Farey-Jones, 07 January 2011, 03:17PM
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