Friday 28 January 2011

Campaign Daily Fix - Old Spice, Levi's, Northern Rock, GyroHSR, WPP

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Campaign Daily Fix
 
28 January 2011  
Latest News
Old Spice: Isaiah Mustafa returns for latest campaign on US TV
Old Spice Guy returns for new collection
Loulla-Mae Eleftheriou-Smith, 28 January 2011

NEW YORK - Old Spice is releasing an ad called "I'm back" to advertise its new collection and featuring the ever-popular "guy" Isaiah Mustafa.

 
Levi's: 'ready to work' by W+K Portland
OMD scoops £70m Levi's consolidated global media account
Katherine Levy, 28 January 2011

OMD has won the consolidated £70m global media planning and buying account for Levi Strauss & Co following a competitive five-month review process.

 
Northern Rock: hires Tangible Group to its ad account
Northern Rock appoints Tangible Group to ad account
Sara Kimberley, 28 January 2011

Northern Rock has appointed Tangible Group to handle its advertising account after a competitive pitch against undisclosed agencies.

 
Christoph Becker: chief executive officer and chief operating officer, GyroHSR
GyroHSR makes raft of senior appointments
Sara Kimberley, 28 January 2011

GyroHSR has appointed Proximity London's former managing partner Claire Wright to the newly created role of client partner.

 
Mile Young: global CEO of Ogilvy & Mather
WPP to take controlling stake in Ogilvy South Africa
Daniel Farey-Jones, 28 January 2011

WPP's Ogilvy & Mather is to increase its stake in Ogilvy South Africa from 49.9% to 59%, subject to regulatory approval.

 
 
Also in the News
WPP to launch holding group Tenth Avenue
Michael O'Neill, 27 January 2011
Rachel's Organic in hunt for ad agency
Anne Cassidy, 27 January 2011
 
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Latest Work
Lactofree 'Lactofree 2011' by W+K London
Lactofree 'Lactofree 2011' by Wieden + Kennedy London
26 January 2011

Lactofree, the lactose-free dairy products is launching a new print campaign across the UK.

 
BBC One 'a world of HD' by RKCR/Y&R
BBC One 'a world of HD' by RKCR/Y&R
26 January 2011

Lord Sugar, Lee Mack and Bruce Forsyth are among a host of celebrities starring in a new TV ad to promote the launch of the new channel BBC One HD.

 
Virgin Atlantic 'Las Vegas' by RKCR/Y&R
Virgin Atlantic 'Las Vegas' by RKCR/Y&R
25 January 2011

RKCR/Y&R has created a campaign to advertise Virgin Atlantic's new direct route from Manchester to Las Vegas.

 
More Work
 
Blogs
Latest Blog Entries
Starcom sleeps on a bed of dreams
Jeremy Lee

What is going wrong at Starcom?   Further bad news has struck the once rock solid agency with Levi's ending...

Don't bother advertising in The Guardian...
Ian Darby

Because no one's reading it. Its December ABC figures were worse than terrible. Down by close to 12 per cent....

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