Breaking news from Brand Republic - Swapathon, MediaCom, First Direct, Phones4U, Reckitt Benckiser, Trading Places

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Government's Great Swapathon dubbed 'insulting rip-off' by Gemma Charles 14 January 2011, 09:00AM Shoppers who want to cash in the £50 "swap" vouchers rolled out by the Government to encourage healthy lifestyles, need to spend more than double their worth in order to redeem them, according the Children's Food Campaign (CFC). MediaCom loses digital leader Stefan Bardega to mobile start-up by Maisie McCabe 13 January 2011, 05:14PM MediaCom has lost its digital managing partner, Stefan Bardega, who has joined mobile creative agency ubinow as managing director. First Direct launches first transactional banking app by Sarah Shearman 14 January 2011, 09:30AM First Direct, the online and telephone bank, has launched what it claims is the first banking iPhone app to allow users to make transactions. Phones4U to sponsor Harry Hill's TV Burp by Daniel Farey-Jones 14 January 2011, 09:35AM Phones4U is sponsoring the next series of ITV1's 'Harry Hill's TV Burp' in a six-figure deal brokered by Eden. Get cleaning already, advises Reckitt Benckiser by Loulla-Mae Eleftheriou-Smith 14 January 2011, 09:14AM Spring cleaning is out the window for Reckitt Benckiser, which is trying a new tactic by advertising its portfolio of household care brands with the line that January is the time to get your place shipshape. Trading Places: This week's people moves by Staff 14 January 2011, 09:25AM New year, new job. A hectic week of people moves with ITV shipping people in and out as well as a host of agency changes as BR rounds up this week's industry moves in advertising, marketing and media. Paper Round (14 January) - Which clients are advertising in the national press? by Sarah Johnson 14 January 2011, 09:20AM Car manufacturers shout about their awards from What Car? magazine with ads across the press. Adland The UK's biggest advertising, media and digital agencies, mapped.   View the map   Intelligence The rise of mobile social media mavens by Euan Mackay 10 January 2011, 08:00AM The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study. Understanding mood and engagement with digital OOH in malls by Nick Mawditt 05 January 2011, 08:00AM Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor. Silver surfers get social by UM London 22 December 2010, 08:00AM Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found. Think BR MySpace, it's the product, stupid Branding excellence and unrivaled commercial expertise can never compensate for an inferior product, writes Rich Sutcliffe   Also in the news Sorrell and Wight to inform COI review by Daniel Farey-Jones, 13 January 2011, 11:55AM FT launches China-themed ad campaign by Maisie McCabe, 13 January 2011, 03:53PM Global appoints Shine Group's Thorogood as director of digital by Maisie McCabe, 13 January 2011, 04:10PM Gillette calls on rugby stars to drive sales of Fusion ProGlide by John Reynolds, 13 January 2011, 03:20PM Latest Blog Entries Coalition Government? They're all over the place! Hugh Salmon, 14 January 2011 Sarah Palin and the most hateful of online media Hugh Salmon, 14 January 2011 Revealing facts about Singapore's growing multicultural population Chris J Reed, 14 January 2011 Snappy juice Greg Taylor, 13 January 2011 Google's overweening conceit Alan Mitchell, 13 January 2011 The programmes are now as good as the ads David Brennan, 13 January 2011 Latest jobs Digital Account Manager Recruiter Propel Salary £30000 - £40000 per annum Location London Brand Managers Recruiter JML Salary Salary negotiable + benefits Location Senior Account Manager - London Recruiter Dynamic New Alliances Salary Up to £35K Location Senior Account Manager/Account Director Recruiter Direct Recruitment Salary £30,000 - £45,000 + bens Location London Account Manager Recruiter The Blueprint Salary £30000 - £35000 per annum Location London Senior Marketing Executive Recruiter Comic Relief Salary £34,000 per year Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders