Breaking news from Brand Republic - O2 and Orange, Reebok, Gocompare, William Hill, Jobsite, M&S

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news O2 and Orange clear way for location-based ads by Ed Owen 11 January 2011, 08:30AM Brands will be able to deliver location-based ads to the mass market as early as this summer, Marketing has learned. Tribal DDB nets Reebok global digital business by Daniel Farey-Jones 11 January 2011, 09:10AM Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account. Gocompare campaign is 'most irritating ad' by Nicola Clark 11 January 2011, 08:30AM Gocompare.com's operatic ads have been named as the most irritating in the UK for a second year running, in Marketing's annual poll. William Hill to push innovations to marketing fore by Gemma Charles 11 January 2011, 08:30AM William Hill is shifting away from brand-led advertising to focus on its new products. Mike Leigh directs 'Jobaphoabia' ad by Sara Kimberley 11 January 2011, 09:05AM Jobsite has enlisted the help of five-time Oscar-nominated director Mike Leigh to direct its New Year ad campaign that encourages people to upload their CVs. Marks & Spencer achieves growth despite snow by Ed Owen 11 January 2011, 08:32AM Marks & Spencer has reported a positive last quarter of 2010, with like-for-like UK sales growth of 2.8%, while British Retail Consortium figures show the retail sector had a tough December. Premier Foods axes stars to focus on recipes in ads by John Reynolds 11 January 2011, 08:30AM Premier Foods is switching the focus of its ongoing 'Great Little Ideas' campaign from celebrity ambassadors to recipe and product-based activity. Vauxhall to revive England home internationals after 25 years by John Reynolds 11 January 2011, 09:30AM The Football Association's (FA's) new headline sponsor Vauxhall is set to revive the home international games between England, Scotland, Wales and Northern Ireland after a 25-year hiatus. Starbucks in Yahoo! digital content roll-out by Gemma Charles 11 January 2011, 08:30AM Starbucks plans to make its digital content platform available in its UK stores. Shredded Wheat eyes up younger market by Loulla-Mae Eleftheriou-Smith 11 January 2011, 08:30AM Shredded Wheat is launching a multimillion-pound advertising campaign to target younger consumers. News Corp axe to fall on MySpace by Maisie McCabe 10 January 2011, 04:16PM News Corporation is expected to announce large scale cuts to the London office of the increasingly beleaguered MySpace, part of the Fox Interactive Media division, at 5pm tomorrow (11 January). Paper Round (11 January) - Which clients are advertising in the national press? by Sarah Johnson 11 January 2011, 09:20AM Financial companies people those unhappy with their current account while readers are being directed online for offers and deals. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence The rise of mobile social media mavens by Euan Mackay 10 January 2011, 08:00AM The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study. Understanding mood and engagement with digital OOH in malls by Nick Mawditt 05 January 2011, 08:00AM Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor. Silver surfers get social by UM London 22 December 2010, 08:00AM Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found. Think BR When revenues fall, profits fall faster An eternal truth about the finances of marketing agencies: if revenues decline, profits decline by a bigger percentage, writes Bob Willott.  Also in the news ITV confirms restructure as it embarks on 'new era' by Maisie McCabe, 10 January 2011, 02:41PM Hefner buys back Playboy empire for $210m by Staff, 10 January 2011, 03:35PM Pendleton fronts TV campaign for Hovis Wholemeal loaf by John Reynolds, 10 January 2011, 12:35PM Former Channel 4 chairman Johnson slates Google by Katherine Levy, 10 January 2011, 11:55AM Telegraph appoints former OMD exec Rand for agency sales by Arif Durrani, 10 January 2011, 02:41PM Latest Blog Entries No place for MySpace? Bob Willott, 10 January 2011 ITV to lose the 'nasty horrible face' of Gary Digby Arif Durrani, 10 January 2011 Has ITV committed commercial harakiri? Jeremy Lee, 10 January 2011 Itchy feet? Rachel Brushfield, 10 January 2011 Next-gen permission marketing Alan Mitchell, 10 January 2011 Jeremy Clarkson - wordsmith, strategist, thinker, creator, motivator Jeremy Lee, 10 January 2011 Latest jobs Digital Account Manager Recruiter Propel Salary £30000 - £40000 per annum Location London Brand Managers Recruiter JML Salary Salary negotiable + benefits Location Senior Account Manager - London Recruiter Dynamic New Alliances Salary Up to £35K Location Senior Account Manager/Account Director Recruiter Direct Recruitment Salary £30,000 - £45,000 + bens Location London Account Manager Recruiter The Blueprint Salary £30000 - £35000 per annum Location London Senior Marketing Executive Recruiter Comic Relief Salary £34,000 per year Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders