Monday, 10 January 2011

Marketing Daily - Unilever appoints new marketing chief, plus Campbell's Soup, Vimto, Hovis, and Ocado

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Unilever Brand appoints Nevett as global vice-president
Loulla-Mae Eleftheriou-Smith,
10 January 2011
 

FMCG giant Unilever has appointed Paul Nevett as global vice-president for the...

Paul Nevett: global vice-president for the Unilever Brand
 
 
Campbell's soup returns after two-year break
John Reynolds,
10 January 2011
 

Campbell's soup has licensed its brand to dried food specialist Symington's and...

Campbell's soup: the iconic brand returns to the UK
 
 
Christmas sales drop year on year
Ed Owen,
10 January 2011
 

Christmas retail sales declined by 0.5% according to an estimate from accountants...

New Year sales: experience year-on-year drop
 
 
Vimto updates bottle and packaging design
Loulla-Mae Eleftheriou-Smith,
10 January 2011
 

Vimto, the soft drink brand, is launching a new bottle with a...

Vimto: updates bottle design
 
 
Pendleton fronts TV campaign for Hovis Wholemeal loaf
John Reynolds,
10 January 2011
 

Premier Foods is investing £3m in a five-week campaign that will debut...

Hovis: Victoria Pendleton fronts TV campaign
 
 
Match to roll out documentary-style dating ads
Sarah Shearman,
10 January 2011
 

Match, the online dating service, is launching a documentary-style campaign to promote...

Match: rolls out documentary-style campaign
 
 
 
Also in the News
 
Ocado sales surge with snow posing little problem
Ed Owen,
10 January 2011
 
Totaljobs.com launches first national campaign in 10 years
Loulla-Mae Eleftheriou-Smith,
10 January 2011
 
A third of consumers now shopping via mobile
Ed Owen,
10 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Itchy feet?
Rachel Brushfield
 

  Twitter can be like learning a new language, but very handy if you have itchy feet and are looking for...

 
 
Next-gen permission marketing
Alan Mitchell
 

You may remember Justin Bastini in his former role as Head of Marketing & Customer Initiative Management for Capital One in Europe....

 
 
Jeremy Clarkson - wordsmith, strategist, thinker, creator, motivator
Jeremy Lee
 

Reports emerged at the beginning of the year that Jeremy Clarkson took home more than £850,000 from the BBC last...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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