Thursday 13 January 2011

Digital PM - Disneyland Paris, Health365.com, Global Radio, Asics, Premier Inn

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Latest news
Disneyland Paris calls integrated ad review
Disneyland Paris calls integrated ad review
by Matt Williams
13 January 2011, 10:40AM
Disneyland Paris is on the hunt for an agency to handle its integrated advertising account in the UK.
Health insurer chases social media fame with 'Ouch Map'
Health insurer chases social media fame with 'Ouch Map'
by Sara Kimberley
13 January 2011, 02:00PM
Online health insurance provider Health365.com has launched an interactive social media experiment to identify the body parts that are most often injured in minor accidents.
Global appoints Shine Group's Thorogood as director of digital
Global appoints Shine Group's Thorogood as director of digital
by Maisie McCabe
13 January 2011, 04:10PM
Global Radio has appointed Christopher Thorogood to the new role of director of digital, following the departure last year of group director of online and interactive, Robin Pembroke.
Asics prioritises eCRM with agency appointment
Asics prioritises eCRM with agency appointment
by Daniel Farey-Jones
13 January 2011, 02:03PM
Asics, the Japanese sports brand, has handed its European eCRM account to Underwired Amaze without a pitch.
Premier Inn builds mobile booking app
Premier Inn builds mobile booking app
by Loulla-Mae Eleftheriou-Smith
13 January 2011, 12:30PM
Hotel chain Premier Inn has launched a new smartphone app that allows customers to book hotel rooms through their mobile.
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Also in the news
Facebook calls summit to lure UK advertisers
by Andrew McCormick, 13 January 2011, 10:00AM
News Corp casts fresh doubt on MySpace future
by Sarah Shearman, 13 January 2011, 10:12AM
Omnicom brings Being agency to the UK
by Sara Kimberley, 13 January 2011, 08:00AM
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From the blogs
The programmes are now as good as the ads
David Brennan
13/01/2011
Sometimes, Fate Will Throw Her Oar In, And That's Probably OK.
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10/01/2011
10 Things Brands Should Already Be Doing Online
Jack Wallington
09/01/2011
Five things to look out for in digital media public policy in 2011
Nick Stringer
07/01/2011
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