Friday 14 January 2011

Marketing Daily - Brand Health Check: Spotify, plus Change4Life, Reckitt Benckiser, First Direct, and P&G

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Brand Health Check: Spotify
Sarah Shearman,
12 January 2011
 

The music-streaming site has grown quickly but is fighting heavy losses.
Spotify: music streaming service hits a bump
 
 
Government's Great Swapathon dubbed 'insulting rip-off'
Gemma Charles,
14 January 2011
 

Shoppers who want to cash in the £50 "swap" vouchers rolled out...
Great Swapathon: an insulting rip-off says the Children̢۪s Food Campaign
 
 
McLaren hires Greg Levine for sales and marketing director role
Alex Brownsell,
14 January 2011
 

Sports car manufacturer McLaren has hired Greg Levine to the position of...
McLaren: Greg Levine joins as sales and marketing director
 
 
First Direct launches first transactional banking app
Sarah Shearman,
14 January 2011
 

First Direct, the online and telephone bank, has launched what it claims...
First Direct: rolls out transactional banking app
 
 
Get cleaning already, advises Reckitt Benckiser
Loulla-Mae Eleftheriou-Smith,
14 January 2011
 

Spring cleaning is out the window for Reckitt Benckiser, which is trying...
Reckitt Benckiser: promotes early spring clean
 
 
Gillette calls on rugby stars to drive sales of Fusion ProGlide
John Reynolds,
13 January 2011
 

Gillette is counting on the twin forces of rugby stars Jonny Wilkinson...
Gillette: Brian O' Driscoll and Jonny Wilkinson star in latest ad
 
 
 
Also in the News
 
UK youth lead Europe in mobile web use
Ed Owen,
14 January 2011
 
Profile: Getting straight to the Points
Rachel Barnes,
12 January 2011
 
Opinion: The Marketing Society Forum
Staff,
12 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Okay LOCOG, now over to you on how brands are policed fairly during London 2012
Noelle McElhatton
 

Who can forget the orange-clad girls who 'ambushed' the 2010 FIFA World Cup on behalf of Bavaria, a Dutch brewer?...
 
 
Coalition Government? They're all over the place!
Hugh Salmon
 

Last September, we learned about 'a secretive department set up in Downing Street' call the Behavioural Insight Team (BIT) -...
 
 
Sarah Palin and the most hateful of online media
Hugh Salmon
 

Sometimes you read something that just hits you in the face and you have to pass it on. Yesterday, this...
 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Brand Managers, JML
Salary negotiable + benefits,
Group Account Director - London, Dynamic New Alliances
Up to £70K,
Creative Projects Manager, Badenoch & Clark
£45000 - £50000 per annum + benefits, Woking
Direct Marketing Executive, Jarlett de Grouchy
£30000 - £35000 per annum, Bexhill-On-Sea
Account Director - loyalty / direct marketing, multi channel, big picture thinker..., Firehorse
c45 - 55K dep on experience, central London
Online Campaigns Executive, GIM Recruitment
£28k + Bonus, Central London
Senior Customer Marketing Executive, Stopgap
£31000 per annum, Surrey
Studio and Office Manager, Circle
£Negotiable, Twickenham
Senior Account Executive, Major Players
£22000 - £25000 per annum + Benefits, London
Digital Marketing Manager - London - Broadcast / Entertainment, Profiles Creative
£33000 - £38000 per annum, London
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