Monday, 10 January 2011

Campaign Daily Fix - ITV, Microsoft, Debenhams, Mini, Publicis Modem

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Campaign Daily Fix
 
10 January 2011  
Latest News
Kelly Williams: the new head of TV at ITV
Williams in and Digby out as ITV review continues
Maisie McCabe, 10 January 2011

Outgoing Channel 5 sales director Kelly Williams is understood to be joining ITV as head of TV, with group commercial director Gary Digby one of a number of executives leaving...

 
Microsoft: calls $1bn media review in the US and Canada
Microsoft calls $1bn media review in North America
Katherine Levy, 10 January 2011

US computer giant Microsoft has called a review of its $1bn media business in North America, currently held by Interpublic agency Universal McCann.

 
Debenhams: Neighbours idents on Channel 5
Debenhams to sponsor Neighbours on Channel 5
Maisie McCabe, 10 January 2011

High street store Debenhams is to use TV sponsorship for the first time, signing a year-long deal to sponsor Australian soap 'Neighbours' on Channel 5 for an undisclosed sum from...

 
Mini: 3D ad campaign breaks in the US on Friday
Mini to tackle monster trucks in extended 3D campaign
Sarah Shearman, 10 January 2011

NEW YORK - Car brand Mini has used 3D slow-motion technology for its latest cinema and TV ad campaign, created by Amsterdam agency BSUR.

 
Thierry Vandewalle, new managing director for Publicis Modem Asia-Pacific
Publicis Modem appoints new regional MD
Campaign Asia, 10 January 2011

ASIA-PACIFIC - Publicis Modem has appointed Thierry Vandewalle as managing director for Publicis Modem Asia-Pacific, based in Shanghai.

 
 
Also in the News
Dancing On Ice notches up 9.3 million
Daniel Farey-Jones, 10 January 2011
Former Channel 4 chairman Johnson slates Google
Katherine Levy, 10 January 2011
Unilever Brand appoints Nevett as global vice-president
Loulla-Mae Eleftheriou-Smith, 10 January 2011
 
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Latest Work
More Th>n 'more than Freeman' by Stephens Francis Whitson
More Th>n 'more than Freeman' by Stephens Francis Whitson
10 January 2011

More Th>n has launched a series of TV ads featuring US impressionist Josh Robert-Thompson mimicking the voice of actor Morgan Freeman.

 
Lurpak 'kitchen odyssey' by Wieden + Kennedy
Lurpak 'kitchen odyssey' by Wieden & Kennedy
10 January 2011

Lurpak has launched a new ad as part of its 'good food deserves' campaign.

 
More Work
 
Blogs
Latest Blog Entries
Comme ci, comme ca
Steve Henry

 I don't know whether it's technically possible to be "naïve" at my age. I think the dictionary definition goes along...

Jeremy Clarkson - wordsmith, strategist, thinker, creator, motivator
Jeremy Lee

Reports emerged at the beginning of the year that Jeremy Clarkson took home more than £850,000 from the BBC last...

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