Monday, 31 January 2011

Campaign Daily Fix - W+K, KFC, MPG, Red Brick Road, Nat Geo

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Campaign Daily Fix
 
31 January 2011  
Latest News
Rosie Bardales: joins Wieden+Kennedy Amsterdam as creative director
Wieden+Kennedy Amsterdam adds seven creatives
Sara Kimberley, 31 January 2011

Wieden+Kennedy Amsterdam has raided BBH, Fallon, AMV BBDO and Venables Bell & Partners to boost its creative department.

 
KFC: latest Fresh campaign TV ad debuts tonight
KFC ad takes manager to the supermarket
John Reynolds, 31 January 2011

KFC is to break the latest ad in its ongoing 'Fresh' campaign tonight (31 January), focusing on the provenance of its original chicken-on-the bone recipe.

 
Live From the Red Carpet: kicks off social media campaign
MPG creates E! Entertainment Facebook campaign
Katherine Levy, 31 January 2011

MPG International Media Contacts is to promote E! Entertainment's 'Live From the Red Carpet' franchise with a Facebook app that gives users the opportunity to pretend they are a celebrity...

 
Paul Hammersley: will continue as managing partner at The Red Brick Road
The Red Brick Road merges with Ruby
Sara Kimberley, 31 January 2011

The Red Brick Road is merging with its sister digital and direct agency Ruby, to form a new, as yet unnamed, agency.

 
Cesar Millan: the Dog Whisperer returns with a new series
Nat Geo Wild launches Dog Whisperer campaign
Sara Kimberley, 31 January 2011

TV channel Nat Geo Wild has created a multi-million pound campaign that launches tomorrow to promote 'Dog Whisperer'.

 
 
Also in the News
AOL buys Goviral for £61m
Maisie McCabe, 31 January 2011
Paddy Power sponsors Gray and Keys game
Ed Owen, 31 January 2011
 
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Latest Work
More Th>n 'Alfie' by Stephens Francis Whitson
More Th>n 'Alfie' by Stephens Francis Whitson
28 January 2011

More Th>n is launching the second phase of its Morethan Freeman campaign, with a TV ad promoting the company's pet insurance service.

 
Linda Bellingham: isme 'this is me' by Addiction London
isme 'this is me' by Addiction London
28 January 2011

Addiction London is launching its first campaign for isme, the brand from Shop Direct Group.

 
KY 'Valentine's' by Mother New York
KY 'Valentine's' by Mother New York
28 January 2011

For Valentine's this year, K-Y has two spots which encourage couples to have a "happy Valentine's night."

 
More Work
 
Blogs
Latest Blog Entries
What happens when you mix Nurofen, Benylin and Sudafed ?
Steve Henry

    Well, the man-cold became man-flu. Forget bird flu or swine flu, what I had could knock an elephant...

Starcom sleeps on a bed of dreams
Jeremy Lee

What is going wrong at Starcom?   Further bad news has struck the once rock solid agency with Levi's ending...

Don't bother advertising in The Guardian...
Ian Darby

Because no one's reading it. Its December ABC figures were worse than terrible. Down by close to 12 per cent....

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