Friday, 14 January 2011

Global Bulletin from Brand Republic - Starbucks, China microblogging, Kirshenbaum Bond, Esprit, Isobar, VisitBritain, FT, Mecom

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Global bulletin
Latest news
Starbucks partners with Tata for India launch
Starbucks partners with Tata for India launch
by Magz Osborne
14 January 2011, 10:49AM
NEW DELHI - Starbucks Corp. has teamed with Tata Group to open outlets in India, targeting the growing demographic of young, urban and aspirational Indians.
Chinese government turns to microblogging in a big way
Chinese government turns to microblogging in a big way
by Staff
14 January 2011, 12:11PM
BEIJING - The Chinese government is turning to microblogging in a big way with hundreds of public security bureaus launching their own accounts, according to a Wall Street Journal is report.
Kirshenbaum Bond co-founder joins social media agency
Kirshenbaum Bond co-founder joins social media agency
by Staff
12 January 2011, 01:36PM
NEW YORK - Madison Avenue's Jon Bond, the co-founder of Kirshenbaum Bond, has joined Big Fuel, the social media and branded content agency, as chief executive and equity partner with plans to take the agency global.
Esprit appoints PHD Germany to handle its media account
Esprit appoints PHD Germany to handle its media account
by Katherine Levy
14 January 2011, 11:55AM
PHD Germany has been appointed to handle the media planning and buying for clothing and lifestyle brand Esprit, following a multi-stage competitive pitch process.
Isobar expands in India with third office in Bangalore
Isobar expands in India with third office in Bangalore
by Benjamin Li
14 January 2011, 10:43AM
BANGALORE - Isobar India, under the Aegis Media Group, has opened its third office in India in Bangalore, the country's 'Silicon Valley'. Group head of Isobar Mumbai Ashish Singh is in charge of launching the office.
VisitBritain appoints M&C Saatchi to handle £100m global marketing campaign
VisitBritain appoints M&C Saatchi to handle £100m global marketing campaign
by Sara Kimberley
12 January 2011, 01:14PM
M&C Saatchi has landed VisitBritain's £100m global marketing campaign as part of the Government's initiative to fund tourism in Britain with leading businesses.
FT launches China-themed ad campaign
FT launches China-themed ad campaign
by Maisie McCabe
13 January 2011, 03:53PM
The Financial Times has today launched an integrated marketing and advertising campaign to promote an editorial series about China, timed to coincide with next week's visit by the Chinese prime minister to the US.
European giant Mecom rejects merger offer from Trinity Mirror
European giant Mecom rejects merger offer from Trinity Mirror
by John Reynolds
12 January 2011, 04:09PM
Mecom, the European newspaper group, has rebuffed a merger offer from Trinity Mirror, the publisher of The Daily Mirror.
Also in the news
MySpace to cut 47% of staff and partner with .Fox Networks
by Maisie McCabe, 11 January 2011, 04:59PM
Tourism New Zealand unveils 100% Pure You
by Staff, 12 January 2011, 11:15AM
Hefner buys back Playboy empire for $210m
by Staff, 10 January 2011, 03:35PM
Lenovo appoints Saatchi & Saatchi to £60m global ad account
by Sara Kimberley, 11 January 2011, 11:20AM
Cosmopolitan gets Middle East edition
by Katherine Levy, 12 January 2011, 12:25PM
Microsoft calls $1bn media review in North America
by Katherine Levy, 10 January 2011, 01:19PM
Topshop to double sales through global expansion
by Katherine Levy, 10 January 2011, 08:59AM
Groupon raises nearly $1bn investment
by Sarah Shearman, 11 January 2011, 09:56AM
From Singapore - Chris Reed on partnership marketing
Revealing facts about Singapore's growing multicultural population
Chris J Reed
14/01/2011
From Tigers to Rabbits - the real new year is about to be unleashed
Chris J Reed
13/01/2011
It's Christmas Jim, but not as we know it
Chris J Reed
20/12/2010

From Pakistan - Sabene Saigol blogs from Lahore

Inspiration vs. plagiarism
Sabene Saigol
06/01/2011
Work/Life balance
Sabene Saigol
07/12/2010
Pakistan fashion week
Sabene Saigol
24/11/2010
From Amsterdam - Kerrie Finch blogs from Holland
Sexism in the PR Industry? Don't you worry your pretty little head about it.
Kerrie Finch
08/12/2010
The Ego Has Landed - Is Posturing Part of a Creative's Job?
Kerrie Finch
02/12/2010
Compromise - it's a killer
Kerrie Finch
23/11/2010
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