Tuesday 25 January 2011

Digital AM - Bacardi, Vevo, TripAdvisor, plus The Wall > Twitter to hit $150m ad rev

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Bacardi rethinks drinks brands' online strategy
Bacardi rethinks drinks brands' online strategy
by Sarah Shearman
25 January 2011, 08:00AM
Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content.
Music site Vevo set for UK launch in April
Music site Vevo set for UK launch in April
by Rich Sutcliffe
25 January 2011, 08:00AM
Vevo, the online music video service launched in the US by Universal, Sony and the Abu Dhabi Media Company, in partnership with Google, will get its long-awaited UK launch in April.
Row between Bannatyne and TripAdvisor escalates
Row between Bannatyne and TripAdvisor escalates
by Loulla-Mae Eleftheriou-Smith
25 January 2011, 11:40AM
A row between travel site TripAdvisor and 'Dragon's Den' panellist Duncan Bannatyne, regarding one of his hotels, has escalated with accusations of bullying and threats of legal action.
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