Thursday 20 January 2011

Marketing Daily - Proving social media's ROI, plus Amazon acquires LoveFilm, British Gas, EasyJet, and Gillette

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Proving social media's ROI
Sarah Shearman,
19 January 2011
 

McKinsey's report on the value of Web 2.0 may hit home at...
Brands focus on credible use of social media and the web
 
 
Amazon acquires LoveFilm
Sarah Shearman,
20 January 2011
 

Update: Amazon has acquired subscription film service LoveFilm for an undisclosed sum.
Amazon: acquires LoveFilm
 
 
Sainsbury's and British Gas form home services partnership
John Reynolds,
20 January 2011
 

Sainsbury's is to offer a raft of services, including roof insulation, solar...
Sainsbury's: signs energy deal with British Gas
 
 
EasyJet hit by bad weather and strikes
John Reynolds,
20 January 2011
 

EasyJet has taken a £31m hit due to the strike action and...
EasyJet: marketing attacks rival's destination airports
 
 
PayPal bolsters eBay's performance
Sarah Shearman,
20 January 2011
 

Online retailer eBay has credited its PayPal payment service with helping it...
EBay: PayPal performance boosts results
 
 
Profile: Thinking small to win big
Ed Owen,
19 January 2011
 

Vladimir Malugin, EMEA marketing director at HTC, has an ostensibly simple aim...
Vladimir Malugin, EMEA marketing director at HTC
 
 
 
Also in the News
 
Gillette mocks itself in spoof ad
Sara Kimberley,
20 January 2011
 
Kellogg unveils plan to boost global marketing
Gemma Charles,
20 January 2011
 
Andrew Walmsley on Digital: Group theory adds up
Andrew Walmsley,
19 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
More than just the cups
Pierre Van der Merwe
 

People are no longer saying, 'let's meet for a coffee'. It's now 'let's meet over a Starbucks' - which could...
 
 
Snacky drinks
Greg Taylor
 

PepsiCo Chairperson and Chief Executive, Indra Nooyi, is attempting to "snackify" their drinks category with Tropolis, a new fruit-puree-in-a-pouch. Nooyi...
 
 
Nick Bampton tries to weave his VBS magic at Channel 5
Jeremy Lee
 

Interesting to see Channel 5 doing something that few would expect of it.   Instead of paring back costs further...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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