Digital AM - Diageo, Foursquare, Cadbury, MySpace, BR App Chart, plus The Wall > Social guidelines

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Diageo doubles Smirnoff digital spend for nightlife activity by Gemma Charles 12 January 2011, 08:50AM Diageo GB is planning to increase its year-on-year digital spend for Smirnoff by 115% in a bid to build on its Nightlife Exchange Project (NEP). Foursquare revamps its business offering by Sarah Shearman 12 January 2011, 11:51AM Foursquare, the location-based social networking service, has renewed its focus on targeting brands and local businesses by revamping its business pages, as it faces tough competition from Facebook Places. Online video key to ROI in Cadbury's campaign by Daniel Farey-Jones 12 January 2011, 12:01PM Online exposure for a Cadbury Dairy Milk ad delivered more than £2 of short-term sales for every £1 spent, according to the first case study from a panel measuring media consumption against FMCG sales data. Think BR: MySpace, it's the product, stupid by Rich Sutcliffe 12 January 2011, 08:30AM Branding and marketing excellence, unrivaled commercial expertise and corporate behemoth backing can never compensate for an inferior product. Weight Watchers heads up BR app chart by Daniel Farey-Jones 11 January 2011, 03:30PM Weight Watchers has topped the first branded app chart of the new year as people endeavour to shed the Christmas pounds. Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   List of 40 social media staff guidelines Polly Becker 12/01/2011 Is social commerce the next big thing for etail? Fadi Shuman 12/01/2011 As Quora grabs headlines Formspring raises $11m @gordonmacmillan 12/01/2011 Pink Ponies: A social media case study Polly Becker 11/01/2011 The New York Times paywall will be a success @gordonmacmillan 11/01/2011 Jobs and Murdoch to jointly unveil iPad paper; title will be anti-social media @gordonmacmillan 11/01/2011 Is social media self-indulgent? Mel Carson 11/01/2011 Promotional Twitter celebrities face crackdown @gordonmacmillan 11/01/2011 Companies using social media are making more money, says McKinsey @gordonmacmillan 10/01/2011 What's the thinking behind the Betfair Poker Twitter feed? Jennifer Whitehead 10/01/2011 Latest jobs Front End Developer Recruiter Digital Gurus Salary £29 - £35000 per annum + TBC Location City of London Account Manager Recruiter The Blueprint Salary £30000 - £35000 per annum Location London Senior Digital Designer Recruiter Ad Lib Salary £42,000 + benefits + bonus Location Swindon Digital Account Director Recruiter Purple Consultancy Salary £42000 - £45000 per annum Location London Digital Group Account Director Recruiter Dynamic New Alliances Salary Up to £60K Location Senior Digital Planner Recruiter Daniel Marks London Salary £60-80K + Benefits Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders