Tuesday, 11 January 2011

Campaign Daily Fix - Lenovo, The Independent i, Reebok, Jobsite, Lurpak

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Campaign Daily Fix
 
11 January 2011  
Latest News
Lenovo appoints: Saatchi & Saatchi to global ad account
Lenovo appoints Saatchi & Saatchi to £60m global ad account
Sara Kimberley, 11 January 2011

Lenovo, the world's fourth-largest PC maker, has appointed Saatchi & Saatchi to its estimated £60m global advertising account.

 
The i newspaper: readies New Year ad campaign
Lebedev's debut TV ad for i to feature Jemima Khan and Dom Joly
John Reynolds, 11 January 2011

Alexander Lebedev's 20p daily newspaper i is launching its debut TV advertising campaign later this month featuring celebrities and past contributors Jemima Khan and Dom Joly.

 
Reebok: global digital goes to Tribal DDB New York
Tribal DDB nets Reebok global digital business
Daniel Farey-Jones, 11 January 2011

Fitness brand Reebok has appointed Tribal DDB New York to handle its global digital account.

 
Jobsite: enlists Max Beesley and Mike Leigh for campaign shoot
Mike Leigh directs 'Jobaphoabia' ad
Sara Kimberley, 11 January 2011

Jobsite has enlisted the help of five-time Oscar-nominated director Mike Leigh to direct its New Year ad campaign that encourages people to upload their CVs.

 
Lurpak: kitchen odyssey TV spot
Dramatic Lurpak ad targets food choices
Sara Kimberley, 10 January 2011

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food Deserves' campaign.

 
 
Also in the News
ITV confirms restructure as it embarks on 'new era'
Maisie McCabe, 10 January 2011
Jobs and Murdoch to share platform at Daily launch
Ed Owen, 11 January 2011
 
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Latest Work
Jobsite 'spider' by Hooper Galton
Jobsite 'spider' by Hooper Galton
11 January 2011

Jobsite has launched a new TV ad directed by Mike Leigh aiming to inspire people to consider the life-altering decision to change jobs.

 
P&O Cruises 'explorers' by MCBD
P&O Cruises 'explorers' by MCBD
10 January 2011

P&O Cruises is launching a TV campaign aiming to celebrating the wonder of travel.

 
Lurpak 'kitchen odyssey' by Wieden + Kennedy
Lurpak 'kitchen odyssey' by Wieden & Kennedy
10 January 2011

Lurpak has launched a new ad as part of its 'good food deserves' campaign.

 
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