Thursday, 6 January 2011

Campaign Daily Fix - 101, EDF, Wewillbuyyourcar.com, Boots Opticians, Ofcom

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Campaign Daily Fix
 
06 January 2011  
Latest News
101 opens for business
Fallon breakaway start-up '101' opens its doors
Anne Cassidy, 06 January 2011

The start-up launched by the Fallon founding partners Laurence Green and Richard Flintham and the former Cadbury marketing director Phil Rumbol will be called 101 and opens next week.

 
EDF: Green Britiain Day launched by Euro RSCG
EDF adds BBDO to pan-European advertising roster
Matt Williams, 06 January 2011

EDF Energy has split its pan-European advertising business between BBDO and incumbent Euro RSCG.

 
Wewillbuyyourcar: first TV campaign breaks next week
Wewillbuyyourcar.com to run first TV campaign
Sara Kimberley, 06 January 2011

Online car-buying company wewillbuyyourcar.com is launching its first TV campaign next Monday (10 January), employing a far quieter tone of voice than rival Webuyanycar.com's manic ads.

 
Boots Opticians: rolls out TV campaign
Boots Opticians rolls out new TV ads
Sara Kimberley, 06 January 2011

Boots Opticians launches a new TV campaign by Mother today (6 December), promoting its "two for £79" offer.

 
Mobiles: Ofcom decision boosts provision of 3G services
Ofcom hands mobile operators 3G boost
Sarah Shearman, 06 January 2011

Ofcom, from today, is allowing airwaves used for 2G services by mobile phone operators, to now also provide 3G services, such as mobile internet browsing and viewing video.

 
 
Also in the News
IPC appoints publisher of Nuts and Mousebreaker
Daniel Farey-Jones, 06 January 2011
Starbucks drops 'coffee' from logo as it eyes brand extensions
Gemma Charles, 05 January 2011
 
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Latest Work
Land Rover 'claynation' by RKCR/Y&R
Land Rover 'claynation' by RKCR/Y&R
06 January 2011

Land Rover has launched a new campaign for its Freelander 2 model.

 
Tesco 'beeping' by The Red Brick Road
Tesco 'beeping' by The Red Brick Road
06 January 2011

Tesco has launched an ad to promote the store's new iPhone barcode app.

 
Guardian 'start happy' by Wieden & Kennedy London
Guardian 'start happy' by Wieden & Kennedy London
06 January 2011

Guardian News & Media has launched a TV ad as part of a new year campaign for its Guardian and Observer titles.

 
More Work
 
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