Monday 31 January 2011

Breaking news from Brand Republic - Facebook Deals, Lagardere, TV ad spend, Radio Times, Dave, Ryanair, Snowbombing, Paper Round

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Starbucks, Mazda and Argos sign up for Facebook Deals
Starbucks, Mazda and Argos sign up for Facebook Deals
by Ed Owen
31 January 2011, 09:40AM
The UK version of Facebook Deals launches today (31 January), offering Facebook users who "check in" using the Facebook Places feature on their mobile app, access to special offers and other deals.
Hearst pays €651m for Lagardere magazine business
Hearst pays €651m for Lagardere magazine business
by Katherine Levy
31 January 2011, 09:38AM
Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardere's international magazine business, which includes a licensing agreement for fashion magazine Elle.
TV ad spend to rise 7% in first quarter of 2011
TV ad spend to rise 7% in first quarter of 2011
by Arif Durrani
31 January 2011, 08:30AM
Television advertising expenditure looks set to enjoy a strong first quarter of around 7% growth in 2011 on the back of a double-digit recovery last year.
Radio Times takes over Freeview EPG content
Radio Times takes over Freeview EPG content
by Katherine Levy
31 January 2011, 08:53AM
BBC Magazines' Radio Times is producing an electronic programme guide (EPG) service in nearly four million Freeview homes, reaching a potential 11 million UK viewers.
Trademark battle could force TV channel Dave to change name
Trademark battle could force TV channel Dave to change name
by Maisie McCabe
31 January 2011, 09:06AM
Dave, the male-skewed UKTV Freeview channel, could be forced to rebrand after the Engine-owned branding consultancy Dave won a legal ruling over the right to use the name.
Ryanair posts reduced Q3 loss
Ryanair posts reduced Q3 loss
by Loulla-Mae Eleftheriou-Smith
31 January 2011, 09:30AM
Low-cost carrier Ryanair has reported a loss of €10m in its Q3 results, improving on last year's loss of €11m for the same period.
Eristoff uses Facebook Places for Snowbombing app
Eristoff uses Facebook Places for Snowbombing app
by Sarah Shearman
31 January 2011, 08:50AM
Eristoff, the vodka brand, has created a free iPhone app using Facebook Places, which helps users stay in touch with their friends at Snowbombing, the week-long music and winter sports festival in Austria.
Paper Round (31 January) - Which clients are advertising in the national press?
Paper Round (31 January) - Which clients are advertising in the national press?
by Sarah Johnson
31 January 2011, 09:30AM
As January draws to a close, ads promoting sales wane while brands begin to turn attention to Valentine's Day.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Generation 62.0: Digital planning for an aging population
Generation 62.0: Digital planning for an aging population
by Richard Morris
31 January 2011, 08:30AM
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.
Social media: Is Quora the new Twitter?
Social media: Is Quora the new Twitter?
by Kate Magee
27 January 2011, 12:00AM
Quora is being hailed as the next big social networking site. Kate Magee asks whether PR professionals should take note.
How are consumers interacting with brands in social media?
How are consumers interacting with brands in social media?
by Ralph Risk
28 January 2011, 08:00AM
Half of social network users log on regularly throughout the day, according to a new study from Lightspeed Research.
Think BR

Off with their heads! Ads and the royal couple

Risk-taking advertisers could find print the best way to capitalise on the royal wedding, writes Helen Bowyer,



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Also in the news
Retail receives welcome boost in Top 100 Online Brands figures
by Sam Howroyd, 28 January 2011, 09:10AM
Agent Provocateur launches 'Touch me' iPhone app
by John Reynolds, 28 January 2011, 03:44PM
Sky sexism row prompts differing ad campaigns
by Loulla-Mae Eleftheriou-Smith, 28 January 2011, 03:31PM
Eurostar launches social media campaign
by Loulla-Mae Eleftheriou-Smith, 28 January 2011, 03:53PM
Old Spice Guy returns for new collection
by Loulla-Mae Eleftheriou-Smith, 28 January 2011, 09:50AM
Latest Blog Entries
Sexism is a live issue - in advertising
Noelle McElhatton, 31 January 2011
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Have you tuned into the success of TV?
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