Monday 17 January 2011

Digital AM - M&S, Experian, MEC, OECD, plus The Wall > AOL's patchy outlook

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M&S joins O2 location-based deals offering
M&S joins O2 location-based deals offering
by Ed Owen
17 January 2011, 10:38AM
Marks and Spencer has signed up to O2's "You Are Here" location-based marketing scheme for six months, with its first offer of a smoothie for O2 customers.
Experian in first social media acquisition of 2011
Experian in first social media acquisition of 2011
by Daniel Farey-Jones
17 January 2011, 10:15AM
Experian has added social media to its product range with the acquisition of a majority stake in Techlightenment, a data-driven business headquartered in the UK, for an undisclosed sum.
Gocompare.com consolidates digital media into MEC
Gocompare.com consolidates digital media into MEC
by Katherine Levy
17 January 2011, 09:21AM
MEC Interaction has been appointed to price comparison site Gocompare.com's online display advertising activity, previously handled by incumbent Harvest Digital.
Cyber attacks should be serious concern for policymakers
Cyber attacks should be serious concern for policymakers
by Sarah Shearman
17 January 2011, 09:36AM
Attacks on computer systems could be "catastrophic" in combination with other disasters, according to a report from the Organisation for Economic Co-operation and Development (OECD).
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AOl's Patch struggles for traffic in tough hyperlocal market
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Facebook makes 600 million friends
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News Corp and Apple push back The Daily launch
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Kiltr: harnessing niche social media in 2011
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Groupon plans IPO, company valued at $15bn
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14/01/2011
Social Media: Brands MUST start defining what they want
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Independent.co.uk sees Facebook referrals grow 680%
@gordonmacmillan
13/01/2011
The companies excelling at using Twitter for customer care
Jennifer Whitehead
13/01/2011
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