Marketing Daily - How not to market to men; plus ISBA's social media guide, McDonald's, Maltesers and PepsiCo

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View in web browser View text-only version   Breaking news from Marketing January 2011   Latest News   The perfect habitat for male shoppers Nick Hughes, 26 January 2011   The traditional view that men are reluctant shoppers is well past its...     McDonald's replaces Easterbrook with Newell John Reynolds, 28 January 2011   McDonald's has appointed internal candidate Kevin Newell to replace Steve Easterbrook in...     ISBA to publish social media guide for advertisers Arif Durrani, 27 January 2011   British advertisers will be offered advice on how to make the most...     Maltesers on-pack promotion backs Comic Relief Loulla-Mae Eleftheriou-Smith, 28 January 2011   Chocolate brand Maltesers and Comic Relief's Red Nose Day are collaborating to...     PepsiCo becomes largest food business in Russia Arif Durrani, 28 January 2011   PepsiCo, the global giant behind the likes of Pepsi-Cola, Tropicana and Gatorade,...     Kindle book sales overtake paperbacks on Amazon Ed Owen, 28 January 2011   Sales of e-books overtook sales of paperback books on Amazon in the...       Also in the News   Hendrick's Gin ties with The Adventurists for afternoon tea push Gemma Charles, 28 January 2011   Kinect sales boost Microsoft revenues Sarah Shearman, 28 January 2011   Barclays' Diamond claims more than 85% of loans are approved Ed Owen, 27 January 2011       Blogs & Forums   Latest Blog Entries   The Business of Social Gaming Rajnish Razdan   As featured in Marketing Geekly According to industry experts, social gaming is poised to become a billion dollar industry...     Don't bother advertising in The Guardian... Ian Darby   Because no one's reading it. Its December ABC figures were worse than terrible. Down by close to 12 per cent....     Andy Coulson exit provides new opportunity for David Cameron Hugh Salmon   So, in an exciting week of news, Andy Coulson - David Cameron's token piece of rough - moved on to...             Whitepapers     Director of Marketing, Lindam Munchkin To £80k, Yorkshire Group Account Director, Dynamic New Alliances £65K, London Marketing Analyst, Jarlett de Grouchy £20000 - £25000 per annum, London Commercial Director - Online Business, GIM Recruitment £70k + Bonus & Benefits, Head of Marketing - Customer Engagement, Badenoch & Clark £70000 - £75000 per annum + benefits, London Account Director - loyalty / direct marketing, multi channel, big picture thinker..., Firehorse c45 - 55K dep on experience, central London HR Manager - Marketing Communications Agency, Source £30000 - £32000 per annum, London Opportunity abounds! Senior Account Manager/ Junior Account Director - Consumer branding - £38/42K, Gabriele Skelton £38/42K, Account Director Integrated/DM £35-45k Glos #accounthandling, Blue Skies Marketing Recruitment £35000 - £45000 per annum, Gloucestershire Flash Designer with AS3, Propel £200 - £250 per day, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ▼  January (141) Look who's recruiting - EA Games, Camelot, Accentu... 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