Friday 21 January 2011

Global Bulletin from Brand Republic - NY Times, Kellogg, Unilever, Aviva Asia, Heineken

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Global bulletin
Latest news
New York Times paywall to cost less than $20 a month
New York Times paywall to cost less than $20 a month
by Staff
21 January 2011, 12:29PM
NEW YORK - Bloomberg is reporting that the New York Times paywall is to cost less than $20 (£12.50) a month.
Kellogg unveils plan to boost global marketing
Kellogg unveils plan to boost global marketing
by Gemma Charles
20 January 2011, 08:30AM
Kellogg is shaking up its marketing processes as it investigates more consistent ways of working among its 400-strong global marketing force.
Unilever chief to warn over global crisis in food output
Unilever chief to warn over global crisis in food output
by Loulla-Mae Eleftheriou-Smith
17 January 2011, 01:57PM
Unilever's chief executive Paul Polman is expected to announce that the global crisis in food production is leading to dangerous rises in food prices.
Mark Duffy departs Aviva Asia
Mark Duffy departs Aviva Asia
by Angelia Seetoh
17 January 2011, 12:15PM
SINGAPORE - Mark Duffy, Aviva's regional marketing director of life products and marketing for Asia-Pacific, has left the company.
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
Bollywood actress Lara Dutta asks women to 'be special' with Kellogg's
by Raahil Chopra
17 January 2011, 12:25PM
NEW DEHLI - After being appointed as brand ambassador for Kellogg's Special K brand, Bollywood actress, Lara Dutta features for the first time in a commercial for the cereal makers.
Heineken to launch 'unifying' global ads
Heineken to launch 'unifying' global ads
by Gemma Charles
18 January 2011, 08:30AM
Heineken is embarking on a fresh global marketing strategy intended to position it as the world's leading premium lager and bolster the consistency of its marketing.
Everything Everywhere? Not for BA and Iberia
Everything Everywhere? Not for BA and Iberia
by Daniel Farey-Jones
21 January 2011, 09:35AM
Stories abound that the British Airways name will be delisted from the London Stock Exchange as it joins Iberia to become International Airlines Group, but don't expect an exciting new logo.
Also in the news
Blackberry appoints AMV and 72andSunny to $200m ad account
by Anne Cassidy, 20 January 2011, 08:00AM
Steve Jobs to take medical leave of absence
by Ed Owen, 17 January 2011, 03:40PM
LG parts company with global marketing chief
by Ed Owen, 17 January 2011, 06:00PM
Reader's Digest UK launches direct marketing venture
by Katherine Levy, 17 January 2011, 04:17PM
Aegis and Initiative retain £20m European Indesit media business
by Katherine Levy, 17 January 2011, 01:40PM
JCDecaux wins key international rail contract
by Katherine Levy, 20 January 2011, 09:14AM
Saatchi Bangkok staff face redundancy as P&G business moves to Singapore
by Kate Nicholson, 20 January 2011, 02:30PM
From Singapore - Chris Reed on partnership marketing
WHITE LIES: possibly the best British group everâ?¦. in any given January
Chris J Reed
19/01/2011
Barcelona FC v's Singapore FC: a world of difference that extends to their respective job markets
Chris J Reed
16/01/2011
Revealing facts about Singapore's growing multicultural population
Chris J Reed
14/01/2011

From Pakistan - Sabene Saigol blogs from Lahore

Inspiration vs. plagiarism
Sabene Saigol
06/01/2011
Work/Life balance
Sabene Saigol
07/12/2010
Pakistan fashion week
Sabene Saigol
24/11/2010
From Amsterdam - Kerrie Finch blogs from Holland
Sexism in the PR Industry? Don't you worry your pretty little head about it.
Kerrie Finch
08/12/2010
The Ego Has Landed - Is Posturing Part of a Creative's Job?
Kerrie Finch
02/12/2010
Compromise - it's a killer
Kerrie Finch
23/11/2010
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