Monday 17 January 2011

Media AM - Bellwether report, News International, MEC, i, Olympics, Out and About, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Marketing budgets drop 5.4% ahead of uncertain 2011
Marketing budgets drop 5.4% ahead of uncertain 2011
Arif Durrani, 17 January 2011

Marketing budgets were revised down in the fourth quarter of 2010 amid...

  
News International: fortunes boosted by improved advertising figures
News International papers show advertising recovery
John Reynolds, 17 January 2011

News International's UK national newspapers have witnessed an upswing in their financial...

  
Gocompare: online ad display business awarded to MEC
Gocompare.com consolidates digital media into MEC
Katherine Levy, 17 January 2011

MEC Interaction has been appointed to price comparison site Gocompare.com's online display...

  
Lebedev's i to feature media page
Lebedev's i to feature media page
John Reynolds, 14 January 2011

Alexander Lebedev's 20p-priced newspaper i is launching a dedicated media page on...

  
Mike Baker: chief executive of the Outdoor Advertising Association
Think BR: AA/Warc forecasters should display a little more Olympic spirit
Mike Baker, 17 January 2011

London 2012 should prove a major boon to the outdoor advertising industry,...

  
Out and About 14 January
Out and About 14 January
Harriet Dennys, 14 January 2011

Photos from the IPA President's Reception and Clear Channel's ice-skating party at...

  
The Daily Mirror: offers free Superdrug products
Paper Round (17 January) - Which clients are advertising in the national press?
Sarah Johnson, 17 January 2011

Brands, including Specsavers, target the elderly with ads for hearing aids and...

  
*   Also in the News
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NEWSPAPER ABCs: Indy outperforms falling market in December
John Reynolds, 14 January 2011
NEWSPAPER ABCs: Quality Sundays worst hit in December
Daniel Farey-Jones, 14 January 2011
Media Bitch's Diary 14 January
Harriet Dennys, 14 January 2011
MediaCom keeps Bardega at the agency part time
Arif Durrani, 14 January 2011
'Student loans are a marketing catastrophe', says IPA president
Arif Durrani, 14 January 2011
Aegis Media and Primesight support homeless project
Maisie McCabe, 14 January 2011
Esprit appoints PHD Germany to handle its media account
Katherine Levy, 14 January 2011
ShortList boosts senior team ahead of ShortList Mode launch
Katherine Levy, 14 January 2011
Eye promotes Lee Cutter to national sales director
Maisie McCabe, 14 January 2011
 
 
Blogs & Forums
Latest Blog Entries
2011: the Year of People
Ivan Clark

As it is the year of people, my first media week blog of 2011 looks from a people perspective...

Waiting for the dragon’s roar
Ben Hughes

    So this week China is hogging the business pages. On Monday, David Cameron and China vice-premier Li Keqiang...

ITV to lose the ‘nasty horrible face’ of Gary Digby
Arif Durrani

Today's news that ITV's sales boss Gary Digby is be replaced at the broadcaster by Channel 5's Kelly Williams , courtesy...

Has ITV committed commercial harakiri?
Jeremy Lee

In the Campaign Annual at the end of last year we implored ITV's management to take care of its group...

No place for MySpace?
Bob Willott

The progressive cutbacks in News Corporation's MySpace business , reported elsewhere, suggest that it has not proved the money-spinner that...

What's next for 2011? Try telling the truth
Sue Unerman

Here's my prediction for 2011. The brands that will be most successful this year are those that tell the truth....

Enraging Mumsnet
Jeremy Lee

Nice to see that Mumsnet, the country's self-appointed moral guardians, has got worked up into a lather again. This time...

Bring on 2011
Ben Hughes

  Reality TV aside ('Talent show final causes public outcry', 'Former MP dragged around dancefloor like a bright yellow sack...

Murdoch, I-Level and… Claudine dominate media in 2010
Arif Durrani

  In terms of commercial media, 2010 was always going to be dominated by one man and one company: Rupert Murdoch, News...

 
 
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£32000 - £35000 per annum + £15-20 realistic comm., London
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