Wednesday, 26 January 2011

Breaking news from Brand Republic - Chemistry, Ryanair, Outdoor Media Centre, Nick Clegg, AV electoral system, Will.i.am

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Latest news
Publicis set to acquire Chemistry in £14.5m deal
Publicis set to acquire Chemistry in £14.5m deal
by Daniel Farey-Jones
26 January 2011, 08:10AM
Integrated agency Chemistry's board of directors has recommended shareholders accept a £14.45m cash offer from Publicis Groupe for the whole of the company.
Ryanair Denmark ad ruled misleading
Ryanair Denmark ad ruled misleading
by Loulla-Mae Eleftheriou-Smith
26 January 2011, 09:10AM
The Advertising Standards Authority (ASA) has banned a Ryanair press ad for flights to Denmark, because the content was misleading.
OAA relaunches as Outdoor Media Centre
OAA relaunches as Outdoor Media Centre
by Maisie McCabe
26 January 2011, 08:00AM
The Outdoor Advertising Association, the trade body for the outdoor media industry, has rebranded itself as the Outdoor Media Centre, as it positions itself as a service to support everyone who plans media.
Nick Clegg praises 'underlying strength' of regional press
Nick Clegg praises 'underlying strength' of regional press
by Paul Sinker
26 January 2011, 09:23AM
The regional press is better placed to understand, explain and articulate central Government politics to the regions of the UK than other media, according to deputy prime minister Nick Clegg.
AV rivals boost activity in run-up to referendum
AV rivals boost activity in run-up to referendum
by Gemma Charles
26 January 2011, 08:00AM
Rival campaigns on the introduction of the alternative vote (AV) electoral system are stepping up their marketing ahead of a referendum on the issue.
Intel teams up with Black Eyed Peas' Will.i.am
Intel teams up with Black Eyed Peas' Will.i.am
by Daniel Farey-Jones
26 January 2011, 09:15AM
Will.i.am, the musician and producer, has been employed by technology firm Intel as director of creative innovation in a multi-year collaboration.
Marie Curie Cancer Care targets wider audience via TV
Marie Curie Cancer Care targets wider audience via TV
by Sarah Shearman
26 January 2011, 08:00AM
Marie Curie Cancer Care is planning its biggest marketing push to date, including its first TV ads and smartphone apps, as it targets a wider audience to donate to the charity.
Ambrosia to sponsor Ant and Dec's ITV show
Ambrosia to sponsor Ant and Dec's ITV show
by Sarah Shearman
26 January 2011, 08:55AM
Ambrosia, the dessert brand, is sponsoring ITV1's Ant and Dec-fronted game show 'Push the Button' to target its core audience.
O2 launches free WiFi hotspots
O2 launches free WiFi hotspots
by Ed Owen
26 January 2011, 09:30AM
O2 is launching hundreds of WiFi hotspots in order to ramp up its offering and take market share from its rivals.
Loyalty schemes to push mobile payments
Loyalty schemes to push mobile payments
by Ed Owen
26 January 2011, 08:00AM
Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.
Paper Round (26 January) - Which clients are advertising in the national press?
Paper Round (26 January) - Which clients are advertising in the national press?
by Sarah Johnson
26 January 2011, 09:20AM
Consumers are encouraged to book holidays early in today's press amid grim headlines predicting the financial crisis facing retailers and shoppers is set to get worse.
Adland

The UK's biggest advertising, media and digital agencies, mapped. Â

View the map
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Intelligence
Brand Health Check: Mr Kipling
Brand Health Check: Mr Kipling
by Rachel Barnes
26 January 2011, 12:01AM
Exceedingly good cakes they may be, but Mr Kipling and his French Fancies seem to be falling out of favour with the British public.
The great Tesco beauty gamble
The great Tesco beauty gamble
by Rachel Barnes
25 January 2011, 12:00PM
Is the supermarket's ambitious health and beauty project a diversification too far, asks Rachel Barnes.
Sector Insight: Household cleaners
Sector Insight: Household cleaners
by Jane Bainbridge
18 January 2011, 12:00AM
The launch of hundreds of new products has acted as a catalyst to the sector, which has posted growth of 20% over the past five years.
Think BR

Off with their heads! Ads and the royal couple

Risk-taking advertisers could find print the best way to capitalise on the royal wedding, writes Helen Bowyer,



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Also in the news
Chris Maples walks away from Microsoft Advertising
by Arif Durrani, 25 January 2011, 12:19PM
Tesco leads Guardian in BR app chart
by Daniel Farey-Jones, 25 January 2011, 04:11PM
Nike connects global runners via 'Ekiden' social contest
by David Blecken, 25 January 2011, 04:06PM
Metro boasts record profit but rules itself out as local TV provider
by John Reynolds, 25 January 2011, 01:51PM
Tesco unveils Your Beauty Salon business
by Rachel Barnes, 25 January 2011, 12:54PM
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