Wednesday 26 January 2011

Marketing Daily - HTC's tie-up with Facebook, mobile loyalty and a supermarket price war

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Loyalty schemes to push mobile payments
Ed Owen,
26 January 2011
 

Loyalty schemes based on all transactions will drive the use of contactless...

Barclaycard Freedom: possible model for mobile-based loyalty or incentive schemes
 
 
HTC linked to Facebook phone launch
Ed Owen,
26 January 2011
 

HTC is reported to be on the verge of launching a Facebook-branded...

Facebook: rumoured to be developing a smartphone with HTC
 
 
Tesco launches VAT-free sale
Ed Owen,
26 January 2011
 

Tesco has ramped up its price war against its rivals with a...

Tesco: continues price war with VAT-free initiative
 
 
O2 rolls out free WiFi hotspots
Ed Owen,
26 January 2011
 

O2 is launching hundreds of WiFi hotspots in order to ramp up...

O2: rolls out network of WiFi hotspots
 
 
AV rivals boost activity in run-up to referendum
Gemma Charles,
26 January 2011
 

Rival campaigns on the introduction of the alternative vote (AV) electoral system...

NOtoAV campaign
 
 
Marie Curie Cancer Care targets wider audience via TV
Sarah Shearman,
26 January 2011
 

Marie Curie Cancer Care is planning its biggest marketing push to date,...

Marie Curie: Stephen Fry is a celebrity ambassador
 
 
 
Also in the News
 
Intel teams up with Black Eyed Peas' Will.i.am
Daniel Farey-Jones,
26 January 2011
 
Silver Spoon to launch Truvia calorie-free sweetener
Ed Owen,
26 January 2011
 
Irn-Bru's Scottish appeal lifts AG Barr
Loulla-Mae Eleftheriou-Smith,
26 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Reasons for optimism ahead of London 2012
Arif Durrani
 

  Football fans might find it difficult to swallow, but the UK is the seventh best sporting nation in the world, according...

 
 
Are agencies as sexist as Keys and Gray?
CHRIS BARRACLOUGH
 

In the wake of Andy Gray's demise and with Richard Keys clinging on to his job, one BIG question remain:...

 
 
Who will replace Andy Coulson?
Gordon Macmillan
 

There is plenty of speculation around about who will replace Andy Coulson as David Cameron's director of communications. Will it...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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