Tuesday, 11 January 2011

Marketing Daily - 2010's most irritating ad, location-based ads, plus Starbucks and the year ahead

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Breaking news from Marketing
 
Breaking news from Marketing January 2011
 
Latest News
 
Irritating ads 2010: Memorable for the wrong reason
Nicola Clark,
11 January 2011
 

As Gocompare is crowned the most irritating ad for the second year...

Irritating ads 2010: Memorable for the wrong reason
 
 
O2 and Orange clear way for location-based ads
Ed Owen,
11 January 2011
 

Brands will be able to deliver location-based ads to the mass market...

Mobile advertising: O2 and Orange plans launches later this year
 
 
Marks & Spencer achieves growth despite snow
Ed Owen,
11 January 2011
 

Marks & Spencer has reported a positive last quarter of 2010, with...

Marks & Spencer: Christmas 2010 campaign
 
 
Starbucks in Yahoo! digital content roll-out
Gemma Charles,
11 January 2011
 

Starbucks plans to make its digital content platform available in its UK...

Starbucks: readies Yahoo! digital content in the UK
 
 
Shredded Wheat eyes up younger market
Loulla-Mae Eleftheriou-Smith,
11 January 2011
 

Shredded Wheat is launching a multimillion-pound advertising campaign to target younger consumers.

Shredded Wheat: targeting younger consumers
 
 
William Hill to push innovations to marketing fore
Gemma Charles,
11 January 2011
 

William Hill is shifting away from brand-led advertising to focus on its...

William Hill: hires BMB to £8m ad account
 
 
Premier Foods axes stars to focus on recipes in ads
John Reynolds,
11 January 2011
 

Premier Foods is switching the focus of its ongoing 'Great Little Ideas'...

Premier Foods: shifts focus of Great Little Ideas campaign
 
 
BMI chases BAA for compensation over Heathrow chaos
Loulla-Mae Eleftheriou-Smith,
11 January 2011
 

BMI is seeking compensation from BAA over the closure of Heathrow in...

BMI: claims compensation from Heathrow for snow disruption
 
 
The Year Ahead
Nicola Clark,
11 January 2011
 

We asked some of marketing's leading thinkers for their predictions of what...

The Year Ahead
 
 
 
Also in the News
 
T-Mobile to cut fair use data allowance
Ed Owen,
10 January 2011
 
Ebookers.com launches mobile bookings site
Loulla-Mae Eleftheriou-Smith,
10 January 2011
 
4G smartphones and tablets dominate CES Las Vegas
Ed Owen,
07 January 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
So Gocompare’s opera singer is the new Cadbury's Smash Martians? Oh puhleeze!
Noelle McElhatton
 

 When I first saw the results of Marketing magazine's Irritating Ads of 2010 survey , my initial reaction was to...

 
 
Next-gen permission marketing
Alan Mitchell
 

You may remember Justin Bastini in his former role as Head of Marketing & Customer Initiative Management for Capital One in Europe....

 
 
No place for MySpace?
Bob Willott
 

The progressive cutbacks in News Corporation's MySpace business , reported elsewhere, suggest that it has not proved the money-spinner that...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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