Wednesday, 19 January 2011

Breaking news from Brand Republic - Apple, Coca-Cola, Oxford Media Convention, The7stars, Vauxhall

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Latest news
Apple reports record first quarter results
Apple reports record first quarter results
by Sarah Shearman
19 January 2011, 09:08AM
Apple has reported record $6bn profits in the run up to Christmas following strong sales of iPhones and iPads ahead of the Christmas.
Misleading Coke ad banned by ASA
Misleading Coke ad banned by ASA
by Staff
19 January 2011, 09:18AM
Coca-Cola has had an ad banned for misleading consumers over the nutritional value of its Vitaminwater drink, which contains up to five teaspoons of sugar per bottle.
Oxford Media Convention: Hunt to outline plans for local TV
Oxford Media Convention: Hunt to outline plans for local TV
by John Reynolds
19 January 2011, 09:30AM
Culture secretary Jeremy Hunt will today (19 January) announce details of the Government's much-trumpeted plan to provide local news coverage across the country.
The7stars wins £2m Mentholatum media business
The7stars wins £2m Mentholatum media business
by Katherine Levy
19 January 2011, 09:41AM
Mentholatum, manufacturer of topical pain relief products including Deep Heat and skincare brand OXY, has appointed the7stars to its media planning and buying account.
Vauxhall plans ad push to build on football ties
Vauxhall plans ad push to build on football ties
by Alex Brownsell
19 January 2011, 09:00AM
Vauxhall is plotting a brand campaign to tie in with its estimated £25m sponsorship of the home nations international football teams, as it looks to develop a greater emotional connection with consumers.
Coca-Cola to relaunch Coke Zone online loyalty scheme
Coca-Cola to relaunch Coke Zone online loyalty scheme
by Sarah Shearman
19 January 2011, 09:30AM
Coca-Cola is to relaunch its Coke Zone online loyalty scheme as it attempts to drive customer retention with personalised content.
AQA co-founder to launch consumer technology agency
AQA co-founder to launch consumer technology agency
by David Woods
19 January 2011, 09:00AM
The co-founder of the Any Question Answered mobile text message service is to launch a new consumer technology PR agency, Dynamo.
Paper Round (19 January) - Which clients are advertising in the national press?
Paper Round (19 January) - Which clients are advertising in the national press?
by Sarah Johnson
19 January 2011, 09:01AM
Supermarkets continue to dominate press ads while worry over interest rates prompts a flurry of bank ads.
Adland

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Intelligence
The rise of mobile social media mavens
The rise of mobile social media mavens
by Euan Mackay
10 January 2011, 08:00AM
The potential for advertisers to tap into the influence of social network users via mobile is highlighted in new data from Kantar Media's Futureproof study.
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
by Nick Mawditt
05 January 2011, 08:00AM
Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor.
Silver surfers get social
Silver surfers get social
by UM London
22 December 2010, 08:00AM
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Think BR

AA/Warc forecasters should display more Olympic spirit

London 2012 should prove a major boon to the ad industry, so why are AA/Warc forecasts so low?, writes Mike Baker



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Also in the news
Wieden + Kennedy wins £18m Three ad account
by Anne Cassidy, 18 January 2011, 11:34AM
Facebook suspends phone and address-sharing feature
by Sarah Shearman, 18 January 2011, 12:03PM
Oxfam ads showcase vintage clothes
by Sara Kimberley, 18 January 2011, 11:48AM
Channel 5 to launch OK! TV
by John Reynolds, 18 January 2011, 04:21PM
Virgin Media confirms launch of VMDS led by former Ids execs
by Arif Durrani, 18 January 2011, 12:45PM
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