Thursday, 27 January 2011

DM Bulletin - Mobile loyalty, Superdrug, Publicis, Wickes, E.On, Elvis, Experian

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Loyalty schemes to push mobile payments
Loyalty schemes to push mobile payments
by Ed Owen
26 January 2011, 08:00AM
Loyalty schemes based on all transactions will drive the use of contactless mobile payments, allowing customers to "double-dip" their loyalty transactions, according to experts.
Superdrug hunts shop for reward scheme launch
Superdrug hunts shop for reward scheme launch
by Daniel Farey-Jones
25 January 2011, 11:40AM
Superdrug is searching for a CRM agency to handle the launch of its first reward scheme.
Publicis set to acquire Chemistry in £14.5m deal
Publicis set to acquire Chemistry in £14.5m deal
by Daniel Farey-Jones
26 January 2011, 08:10AM
Integrated agency Chemistry's board of directors has recommended shareholders accept a £14.45m cash offer from Publicis Groupe for the whole of the company.
Wickes seeks shop for CRM business
Wickes seeks shop for CRM business
by Matt Williams
27 January 2011, 10:50AM
Wickes, the DIY retailer, is looking for an agency to handle its CRM business.
E.ON in push to convert home mover prospects
E.ON in push to convert home mover prospects
by Daniel Farey-Jones
27 January 2011, 11:19AM
Utility brand E.ON has become the first brand that uses sampling channel Home Move Box to make follow-up calls to its recipients.
CREATIVE STRATEGY: Anti-smoking? Quit shocking and start laughing
CREATIVE STRATEGY: Anti-smoking? Quit shocking and start laughing
by Simon Kershaw
27 January 2011, 11:25AM
A friend of mine recently posted a question on a blog - he'd been approached about working on a tobacco account and turned it down and wondered whether other creatives would do the same.
Elvis to launch global expansion in Canada
Elvis to launch global expansion in Canada
by Matt Williams
27 January 2011, 11:00AM
Elvis, the integrated agency owned by Esprit de Corps, is set to expand globally by launching its first set of overseas offices.
Social firm gets stamp of credibility as Experian moves in
Social firm gets stamp of credibility as Experian moves in
by Daniel Farey-Jones
21 January 2011, 03:36PM
Three years ago it built a Facebook app for Bob Dylan, now Shoreditch-based social media agency Techlightenment plans to go knockin' on the US's door, courtesy of Experian.
Latest Blog Entries
The green shoots are returning…
Ben Hughes, 27 January 2011
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Jeremy Lee, 27 January 2011
Forget T-Mobile, Green is the new Orange.
Chris Arnold, 27 January 2011
Are agencies as sexist as Keys and Gray?
CHRIS BARRACLOUGH, 26 January 2011
Suppress to impress
David Barker, 26 January 2011
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Gordon Macmillan, 26 January 2011
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