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View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coke puts long-form creative content at centre of strategy by Rachel Barnes 01 July 2011, 06:34AM Coca-Cola is to create more long-form creative content in future as it shifts its strategy further towards social media. Mike Moran and Mark Chippendale depart CBS Outdoor by Maisie McCabe 30 June 2011, 05:38PM CBS Outdoor has parted company with its managing director Mike Moran and commercial director Mark Chippendale, and appointed commercial director Jason Cotterrell country director for the UK. Times exceeds 100k digital subscibers by Sara Kimberley 01 July 2011, 08:52AM News International has revealed it has more than 100,000 monthly digital subscribers to The Times and The Sunday Times' one year after erecting its much debated paywall. Kelner makes way for Chris Blackhurst as editor of Independent by Arif Durrani 01 July 2011, 09:27AM Simon Kelner has stepped down as editor of The Independent and its 20p sibling i today to be replaced by the London Evening Standard's Chris Blackhurst. MG OMD wins Grand Prix for Waitrose at Thinkbox Awards by Maisie McCabe 01 July 2011, 08:50AM Manning Gottlieb OMD scooped the Grand Prix and the award for the best use of TV in an integrated campaign at the Thinkbox Planning Awards yesterday, run in association with Campaign and Media Week. Ashcroft cashes in on PoliticsHome by Staff 01 July 2011, 08:51AM News website PoliticsHome.com has been bought by political information, publishing and events company Dods Group in a deal that could reach £2m. Trading places: this week's people moves by Ben Bold 01 July 2011, 08:58AM Asda marketing chief Jon Owen quits after just a year, Xfm bags a Beastie Boys and Mike Moran departs CBS Outdoor, in BR's round-up of this week's people moves in advertising, marketing and media. Appointment to view: King of Shaves vs Gillette by Sarah Johnson 01 July 2011, 09:30AM The UK is a big fan of championing the underdog. We love to see a big fish taken on by relatively small fry, and that is exactly what King of Shaves is doing with P&G giant Gillette with its tennis-themed viral. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Intelligence Beer and football: A game of four brands by John Reynolds 01 July 2011, 12:00AM Will Budweiser be able to stand out from the crowd of beers sponsoring domestic football competitions, ask John Reynolds and Gemma Charles. Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing and Whitney Houston by Rachel Barnes 01 July 2011, 12:01AM Jonathan Mildenhall, vice-president of global advertising strategy at Coca-Cola, lacks no confidence in himself or his brand. Bottling brand Von Furstenberg by Nicola Clark 01 July 2011, 12:00AM The launch of the fashion designer's first fragrance is seemingly well-timed, writes Nicola Clark. Driving value from promotions by Rod Street 30 June 2011, 08:00AM With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, international at Symphony IRI Group.   Think BR Think BR: The Bribery Act isn't just about the free lunch Will ad land unknowingly fall foul of the Bribery Act when it is introduced tomorrow, writes Brinsley Dresden, partner, Lewis Silkin LLP.   Also in the news Ad agencies are more reliable source of ideas than PR agencies, survey says by Claire Murphy, 30 June 2011, 02:05PM Ad agencies are more reliable source of ideas than PR agencies, survey says by Claire Murphy, 30 June 2011, 02:05PM Google and Heineken sign digital ad agreement by Ben Bold, 30 June 2011, 01:26PM Industry in talks with Government over COI by Our Parliamentary correspondent, 30 June 2011, 11:00AM Lloyds aims to revitalise Halifax brand with Saturday openings by John Reynolds, 30 June 2011, 02:41PM Latest Blog Entries BabyNes Greg Taylor, 01 July 2011 Cannes you kick it, yes you Cannes Lindsey Clay, 30 June 2011 Property playlist Greg Taylor, 30 June 2011 ipod I have loved you well but now it's time to face the final curtain……. Chris J Reed, 30 June 2011 The journalist, the architect and the battle for truth Joe Gill, 29 June 2011 A word in the ear Ian Moore, 29 June 2011 Latest jobs Digital Account Director Recruiter Major Players Salary £40000 - £50000 per annum + + benefits Location City of London Senior Group Account Director Digital ..Direct Marketing .. 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