| Latest news | |  | | | | | Diageo plans to strip a layer of management from its European operations in a cost-cutting exercise that is likely to result in the abolition of its UK marketing director role. | | |  | | | | | Microsoft is overhauling its UK operations in an attempt to align its consumer and business marketing operations. | | |  | | | | | LV= is launching a £4m TV advertising campaign to back its research that claims more than 1,000 new customers join the business every day. | | |  | | | | | LinkedIn, the professional networking site, is embarking on a push to attract greater marketing spend from UK advertisers. | | |  | | | | | Morrisons has signed up 140 brands for its biggest promotion to date, a 'golden ticket'-based prize giveaway that will be the focus of its primary summer campaign. | | |  | | | | | Maximuscle, the sports-nutrition brand, is launching a multimedia campaign featuring cricketer Stuart Broad and other sporting stars, in a bid to normalise the brand in the eyes of the public. | | |  | | | | | Motorola has restructured its global marketing operations, following the promotion of Andrew Morley to UK and Ireland general manager. | | |  | | | | | Tesco is going to start selling double glazing, as its hunger for extending its brand into new areas shows no signs of abating. | | |  | | | | | Heathrow is launching its first foreign-language UK ad campaign, encouraging overseas visitors to browse London stores but make purchases at its airport retail centres. | | |  | | | | | Channel 4's decision to give its top commercial job, previously held by Andy Barnes, to OMD UK's managing director Jonathan Allan has caused genuine surprise throughout the industry. | | | | | Intelligence | |  | | | | | Will Budweiser be able to stand out from the crowd of beers sponsoring domestic football competitions, ask John Reynolds and Gemma Charles. | | |  | | | | | Jonathan Mildenhall, vice-president of global advertising strategy at Coca-Cola, lacks no confidence in himself or his brand. | | |  | | | | | The launch of the fashion designer's first fragrance is seemingly well-timed, writes Nicola Clark. | | |  | | | | | With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, international at Symphony IRI Group. | | | | | | | Latest jobs | | | | | | Product Delivery Manager | | Recruiter Better Placed Recruitment | | Salary £35000 - £50000 per annum + Excellent Benefits | | Location Coventry | | | DM Account Manager | | Recruiter Source | | Salary £30000 - £33000 per annum | | Location City of London | | |  | | |
No comments:
Post a Comment