Monday, 4 July 2011

Marketing Daily - Cadbury prepares to boost investment in Spots V Stripes campaign; plus Waitrose, Npower, Nokia, and Premier Inn

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Breaking news from Marketing
 
Breaking news from Marketing July 2011
 
Latest News
 
Cadbury readies next phase of Spots v Stripes
John Reynolds,
04 July 2011
 

Cadbury is upping the ante behind its London 2012 Spots v Stripes...
Cadbury: Spots v Stripes campaign to focus on the GB Olympics team
 
 
Waitrose to expand into convenience shops
Maisie McCabe,
04 July 2011
 

Waitrose, the upmarket supermarket, has announced plans to expand into the convenience...
Waitrose: readies the opening of its 'little' store on Tottenham Court Road
 
 
Nokia focuses on local apps to distinguish itself from rivals
Ben Bold,
04 July 2011
 

Nokia is planning to develop region-specific apps to differentiate itself from Apple...
Nokia N9: mobile phone's UK launch is still unconfirmed
 
 
Morrisons launches Beyonce-inspired Diva bouquet
Loulla-Mae Eleftheriou-Smith,
04 July 2011
 

Morrisons, the national supermarket, has rolled out a new flower bouquet called...
Morrisons: £10 Diva bouquet is said to have been inspired by Beyonce
 
 
Npower on the block
John Reynolds,
04 July 2011
 

Npower, the gas and electricity giant, could be sold for up to...
Npower: 2009 'insheepulation' spot by BMB
 
 
Ford promotes marketer Mark Ovenden to top GB role
Alex Brownsell,
04 July 2011
 

Ford has appointed marketer Mark Ovenden to the role of Ford of...
Mark Ovenden: new Ford of Britain managing director
 
 
 
Also in the News
 
Star Wars creator blocks Greenpeace 'Darth Vader' spoof
Sara Kimberley,
04 July 2011
 
Premier Inn to show TripAdvisor reviews on website
Jacob Bernard-Banton,
04 July 2011
 
M&M's opens flagship UK store with giant chocolate wall
John Reynolds,
04 July 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Time to investigate Ricketts’ involvement in Robson Brown
Bob Willott
 

The news today that unsecured creditors of Newcastle advertising agency Robson Brown will recover even less than they were expecting...
 
 
An app by tomorrow morning? Are you sure?
Adrian Gill (TDA)
 

Thank you, Lord Sugar, from marketing agencies all over the UK. Three months ago when a client expressed an interest in...
 
 
Measuring success; how to reflect the true value of a campaign
Paul Bland, media manager, Equi=Media
 

Online advertising has come on in leaps and bounds over the last few years. The development of rich media ads...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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