Wednesday, 10 August 2011

Breaking news from Brand Republic - ASA, eBay and Gumtree, Absolute Radio, Jic-in-a-box, P&G

 
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Latest news
 
Kate Moss-inspired 'skinny' slogan gets kids' t-shirt ad banned  
Kate Moss-inspired 'skinny' slogan gets kids' t-shirt ad banned
by Loulla-Mae Eleftheriou-Smith
10 August 2011, 08:55AM
 
Zazzle, a custom-clothing online retailer, has been banned by the ASA from advertising a children's t-shirt that bares the slogan "nothing tastes as good as skinny feels".
 
Ebay and Gumtree to assist police as riots spread  
EBay and Gumtree to assist police as riots spread
by Sarah Shearman
10 August 2011, 09:40AM
 
Online retailers eBay and Gumtree have both said they will be assisting authorities to identify and remove any listings linked to criminal activity, after a fourth night of looting across the UK.
 
Absolute Radio launches third iAd campaign  
Absolute Radio launches third iAd campaign
by Maisie McCabe
10 August 2011, 08:00AM
 
Absolute Radio has launched an iAd campaign to promote the second season of its Rock 'n' Roll Football coverage of the Barclays Premier League to users of the Apple iPhone and iPod Touch.
 
Jic-in-a-box regional planning tool revamped  
Jic-in-a-box regional planning tool revamped
by Maisie McCabe
10 August 2011, 09:14AM
 
Jic-in-a-box, the online planning tool for local media, has been redesigned and reprogrammed to make it faster and easier to use, and to provide better comparisons between national and regional campaigns.
 
P&G appoints MediaCom for planning in Japan  
P&G appoints MediaCom for planning in Japan
by David Blecken
10 August 2011, 09:43AM
 
TOKYO - Procter & Gamble (P&G) has awarded its consolidated Japanese media planning account to MediaCom.
 
Appointment to view: the ads that led us to Specsavers  
Appointment to view: the ads that led us to Specsavers
by Sarah Johnson
10 August 2011, 09:00AM
 
Specsavers "should've gone to Specsavers" strapline is now so firmly established in the public's consciousness that the optician has dropped it from its latest ad. We round up some of the spots that made the line famous.
 
 
Adland
Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
 
Intelligence
 
The rise of the daily deal phenomenon  
The rise of the daily deal phenomenon
by Ralph Risk
10 August 2011, 08:00AM
 
Half of deal site purchasers admit to buying something they previously had no intention of buying, writes Ralph Risk, European marketing director, Lightspeed Research.
 
An engaging vision: measuring consumer attitudes to online video  
An engaging vision: measuring consumer attitudes to online video
by Chris Worrell
09 August 2011, 12:00PM
 
Online video is now mainstream, with high levels of viewer involvement, writes Chris Worrell, European research manager, Specific Media.
 
The importance of bringing search and social together  
The importance of bringing search and social together
by Nicola Clark
05 August 2011, 12:00AM
 
The recent launch of Google+ and the alliance of Bing and Facebook means that it is increasingly important for marketers to work out how social and search work together, writes Nicola Clark.
 
The summer getaway: courting the holiday market  
The summer getaway: courting the holiday market
by Alice Dunn
03 August 2011, 08:00AM
 
Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn.
 
 
 
Think BR

Andrew Walmsley on Digital: Stores must buy into mobile

Consumers' desire to interact with retailers via the channel is abundantly clear, so they should react.

 
Also in the news
 
VisitBritain suspends marketing activity in face of riots
by Loulla-Mae Eleftheriou-Smith, 09 August 2011, 02:09PM
 
Castrol launches ad funded film starring Cristiano Ronaldo
by Sara Kimberley, 09 August 2011, 12:00PM
 
BBC Magazines lines up first iPad-only subscription
by Sophie Maden, 09 August 2011, 04:21PM
 
Local TV possible in 65 cities, says Ofcom
by Maisie McCabe, 09 August 2011, 03:15PM
 
Betfair puts QR codes on beach volleyball bums
by Loulla-Mae Eleftheriou-Smith, 09 August 2011, 11:26AM
 
 
From the blogs
 
Final week. Final blog.
natasharich
10 August 2011, 12:08AM
 
Blackberry's dilemma and technology's dark side
Noelle McElhatton
10 August 2011, 12:08AM
 
London riots attract record numbers to news channels
Arif Durrani
09 August 2011, 12:08AM
 
Social media shows its other side as tens of thousands join #Riotclean-up campaign
@gordonmacmillan
09 August 2011, 12:08AM
 
How has branded content evolved in the digital age?
Louise Kennedy
09 August 2011, 12:08AM
 
 
 
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