Breaking news from Brand Republic - The Body Shop, Lloyds Banking Group, Asda, Andrex, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news L'Oréal eyes loyalty in latest Body Shop re-positioning by Sarah Shearman 02 August 2011, 08:30AM L'Oréal is to reposition The Body Shop for the second time in three years, as the cosmetics manufacturer strives to boost sales and profits at the beauty retailer it acquired in 2006. Lloyds Banking prepares customer websites overhaul by Sarah Shearman 02 August 2011, 08:30AM Lloyds Banking Group (LBG) is preparing to relaunch the customer websites for its retail brands, in a drive to take the lead in online banking. Asda plots 'Great Bum Jeans' launch by Rachel Barnes 02 August 2011, 08:30AM Asda aims to boost its image as a fashion retailer for "real women" next month with the launch of "bottom-shaping" jeans, which will be backed by a major ad campaign. Andrex lines up celebratory campaign as mascot puppy turns 40 by Staff 02 August 2011, 08:30AM Kimberly-Clark is planning a major promotional push for its Andrex toilet tissue brand in 2012 to mark the 40th anniversary of the Andrex Labrador puppy brand icon and the 70th birthday of the brand itself. Twitter receives 'significant' investment to accelerate overseas expansion by Sarah Shearman 02 August 2011, 09:30AM Twitter is planning to "aggressively innovate" and accelerate its international expansion, having received a "significant" round of funding led by Digital Sky Technologies (DST), the Russia-based venture capitalist firm. Pottermore frenzy reignites with Magical Quill task by Gemma Charles 02 August 2011, 08:30AM Pottermore, the online portal for the Harry Potter book series, is offering one million fans the chance to enter a beta version of the site before its official launch in October. Appointment to view: Jason Donovan on Wall's shoot by Sarah Johnson 02 August 2011, 09:15AM Eighties pop favourite Jason Donovan has lent his talents to an interactive online campaign from Wall's, featuring its singing miniature dog Alan. Here's a look behind the scenes. The Olympic countdown UK plc gears up for the biggest spectacle in the world. Stay up to date with the latest London 2012 news. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence The effectiveness of UK video campaigns by DoubleClick Rich Media 01 August 2011, 08:00AM Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. How ad engagement differs by gender by Richard Morris 29 July 2011, 12:00PM On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. Sector analysis: Cinema gears up for social networks by Mark Banham 29 July 2011, 10:15AM The buzz around the opening of films on social networks including Facebook and Twitter has reached a new high. Mark Banham asks the leading players in cinema about how brands and their agencies can lock into this potential. British Airways: building a brand, from the inside out by Suzy Bashford 29 July 2011, 12:00AM What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford. Also in the news Natmag and Hachette combine as Hearst Magazines UK by Daniel Farey-Jones, 01 August 2011, 04:25PM Guardian loses £38m as recruitment ads recede by Arif Durrani, 01 August 2011, 02:34PM HTC to sponsor films on Channel 4 network by Maisie McCabe, 01 August 2011, 03:12PM GMG Radio moves into direct retail with Smooth Radio Dating by Maisie McCabe, 01 August 2011, 04:35PM Latest jobs Digital Designer Recruiter Major Players Salary £25000 - £28000 per annum Location London Interactive Art Director Recruiter Propel Salary £45000 - £55000 per annum + benefits Location London Senior Account Director - Creative thinking digital / direct marketer with interest in economics Recruiter Firehorse Salary up to £55k dep on exp Location Account Director Recruiter Direct Recruitment Salary £45k + bens Location London Account Director, London Recruiter Dynamic New Alliances Salary £40K - £50K Location Central London Senior Account Manager - Experiential Recruiter Adam Recruitment Salary £26000 - £32000 per annum Location Manchester Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders