Thursday, 4 August 2011

Breaking news from Brand Republic - DFS creative review, Heineken, Euro RSCG, Chris Goldson, Rajars, Freixenet

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Latest news
DFS reviews £80m creative account
DFS reviews £80m creative account
by Matt Williams
04 August 2011, 08:00AM
DFS, the furniture retailer, is reviewing its £80 million advertising account.
Heineken in hunt for Desperados global digital agency
Heineken in hunt for Desperados global digital agency
by Sarah Shearman
04 August 2011, 08:00AM
Heineken has called a global review to find an agency to develop a digital strategy for Desperados, its tequila-flavoured beer.
Euro RSCG wins Pernod Ricard vodka task
Euro RSCG wins Pernod Ricard vodka task
by Matt Williams
04 August 2011, 09:00AM
Pernod Ricard has appointed Euro RSCG London to handle the advertising for its portfolio of vodka brands outside of the Absolut range.
Chris Goldson quits Absolute for ITV strategy role
Chris Goldson quits Absolute for ITV strategy role
by Maisie McCabe
04 August 2011, 09:00AM
ITV has appointed Chris Goldson, the commercial director at Absolute Radio, to the new position of director of strategic engagement.
Rajar Q2 2011: Commercial radio celebrates again
Rajar Q2 2011: Commercial radio celebrates again
by Maisie McCabe
04 August 2011, 12:30AM
Commercial radio has enjoyed a strong Q2 with record figures reported by Bauer Media's Kiss and Magic and GMG's Smooth Radio in the latest figures from audience measurement surveyor Rajar.
Rajar Q2 2011: Elton John helps Magic leapfrog Capital to regain London's top spot
Rajar Q2 2011: Elton John helps Magic leapfrog Capital to regain London's top spot
by Arif Durrani
04 August 2011, 12:30AM
Bauer Radio will be celebrating today after Magic 105.4 regained its position lost the previous quarter to Capital FM as the most popular commercial radio station in London in the second quarter of 2011.
Nearly half of all early teens have a smartphone, says Ofcom
Nearly half of all early teens have a smartphone, says Ofcom
by Sarah Shearman
04 August 2011, 09:35AM
Britons are 'addicted' to smartphones with over a quarter of all adults and nearly half of all 12-15 year olds owning one, according to research from Ofcom.
Agencies line up for Freixenet media business
Agencies line up for Freixenet media business
by Katherine Levy
04 August 2011, 09:00AM
Freixenet, the Spanish wine producer, is reviewing its media planning and buying business in key global markets, including the UK.
Tesco to launch smaller US Fresh and Easy stores
Tesco to launch smaller US Fresh and Easy stores
by Sophie Maden
04 August 2011, 09:05AM
Tesco is set to trial a smaller sized convenience store in America, in an attempt to boost its Fresh & Easy chain.
Appointment to view: most shared beer ads
Appointment to view: most shared beer ads
by Sarah Johnson
04 August 2011, 09:45AM
With San Miguel launching a new ad this week we've selected some of the beer ads most shared by internet users, based on figures compiled by the Viral Video Chart.
The Olympic countdown

UK plc gears up for the biggest spectacle in the world.

Stay up to date with the latest London 2012 news.

 
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

View the map and submit your agency
 
Intelligence
Media Lifeline: Piers Morgan
Media Lifeline: Piers Morgan
by Staff
04 August 2011, 08:00AM
The former Daily Mirror editor is no stranger to making the news himself.
The summer getaway: courting the holiday market
The summer getaway: courting the holiday market
by Alice Dunn
03 August 2011, 08:00AM
Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn.
The effectiveness of UK video campaigns
The effectiveness of UK video campaigns
by DoubleClick Rich Media
01 August 2011, 08:00AM
Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media.
How ad engagement differs by gender
How ad engagement differs by gender
by Richard Morris
29 July 2011, 12:00PM
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.

 
Think BR

Helen Edwards on Branding: Harry Potter's community

Brands such as Harry Potter that inspire a cohesive 'community' following have things in common.

 

Also in the news
Agencies line up for Freixenet media business
by Katherine Levy, 04 August 2011, 09:00AM
Rajar Q2 2011: Internet listening climbs following Radioplayer launch
by Daniel Farey-Jones, 04 August 2011, 12:30AM
RAJAR Q2 2011: Commercial radio results in full
by Staff, 04 August 2011, 12:01AM
Agencies line up for Cafe Direct account
by Matt Williams, 04 August 2011, 08:00AM
Butlins ad account win gives Now its first retained client
by Anne Cassidy, 04 August 2011, 09:00AM
From the blogs
Now who's going to fire the PR department?
Saman Mansourpour
04 August 2011, 12:08AM
The spontaneity of Twitter
A Different Hat
04 August 2011, 12:08AM
Amy Winehouse: more successful DEAD than ALIVE? Why is that?
Chris J Reed
03 August 2011, 12:08AM
MPs calls for Piers Morgan to return to UK to answer questions in light of Heather Mills allegations
@gordonmacmillan
03 August 2011, 12:08AM
MPs calls for Piers Morgan to return to UK to answer questions in light of Heather Mills allegations
@gordonmacmillan
03 August 2011, 12:08AM
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