Latest news | | | | | | DFS, the furniture retailer, is reviewing its £80 million advertising account. | | | | | | | Heineken has called a global review to find an agency to develop a digital strategy for Desperados, its tequila-flavoured beer. | | | | | | | Pernod Ricard has appointed Euro RSCG London to handle the advertising for its portfolio of vodka brands outside of the Absolut range. | | | | | | | ITV has appointed Chris Goldson, the commercial director at Absolute Radio, to the new position of director of strategic engagement. | | | | | | | Commercial radio has enjoyed a strong Q2 with record figures reported by Bauer Media's Kiss and Magic and GMG's Smooth Radio in the latest figures from audience measurement surveyor Rajar. | | | | | | | Bauer Radio will be celebrating today after Magic 105.4 regained its position lost the previous quarter to Capital FM as the most popular commercial radio station in London in the second quarter of 2011. | | | | | | | Britons are 'addicted' to smartphones with over a quarter of all adults and nearly half of all 12-15 year olds owning one, according to research from Ofcom. | | | | | | | Freixenet, the Spanish wine producer, is reviewing its media planning and buying business in key global markets, including the UK. | | | | | | | Tesco is set to trial a smaller sized convenience store in America, in an attempt to boost its Fresh & Easy chain. | | | | | | | With San Miguel launching a new ad this week we've selected some of the beer ads most shared by internet users, based on figures compiled by the Viral Video Chart. | | | | Intelligence | | | | | | The former Daily Mirror editor is no stranger to making the news himself. | | | | | | | Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn. | | | | | | | Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. | | | | | | | On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
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