Friday, 5 August 2011

Breaking news from Brand Republic - W+K, She and Cosmo Bride, Lida, Archant, Trading places

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Latest news
Nokia splits with Wieden & Kennedy
Nokia splits with Wieden & Kennedy
by Anne Cassidy
05 August 2011, 09:46AM
Nokia has officially parted company with Wieden & Kennedy London, its global agency of record since 2007.
Hearst UK closes She and Cosmo Bride
Hearst UK closes She and Cosmo Bride
by Sophie Maden
05 August 2011, 09:00AM
Hearst Magazines UK is to close She and Cosmopolitan Bride following the acquisition of Hachette Filipacchi UK by its parent company Hearst Corporation.
Lida hires Partners Andrews Aldridge creative team
Lida hires Partners Andrews Aldridge creative team
by Sara Kimberley
05 August 2011, 08:00AM
Lida has poached creative team Mike Poole and Al Mackie from Partners Andrews Aldridge as head of copy and head of art respectively.
Archant profits drop by more than 60%
Archant profits drop by more than 60%
by Maisie McCabe
05 August 2011, 09:15AM
Archant, the independently-owned regional media business, has revealed its profits slumped by more than 60% in the first six months of the year to £2.6m due to cuts in public sector advertising, increased costs and the economy.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
05 August 2011, 09:00AM
Sky marketer Andrea Zappia heads back to Sky Italia, while Chris Goldson moves from Absolute Radio to ITV in BR's round-up of this week's people moves in advertising, marketing and media.
We Are Social opens German office as part of global and pan-European expansion
We Are Social opens German office as part of global and pan-European expansion
by Sara Luker
05 August 2011, 08:40AM
Global social media agency We Are Social has opened its fifth worldwide office in Munich, Germany.
Appointment to view: behind the scenes of Absolute's radio giveaway
Appointment to view: behind the scenes of Absolute's radio giveaway
by Sarah Johnson
05 August 2011, 09:30AM
With digital radio showing only a gradual rise in listening, according to yesterday's Rajar figures, here's a look behind the scenes at Absolute Radio, where the promise of a free digital radio brought van drivers flocking to the station.
The Olympic countdown

Dow Chemical is to sponsor the £7 million wrap around the London 2012 Olympic Stadium.

Stay up to date with the latest London 2012 news.

Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
The importance of bringing search and social together
The importance of bringing search and social together
by Nicola Clark
05 August 2011, 12:00AM
The recent launch of Google+ and the alliance of Bing and Facebook means that it is increasingly important for marketers to work out how social and search work together, writes Nicola Clark.
The summer getaway: courting the holiday market
The summer getaway: courting the holiday market
by Alice Dunn
03 August 2011, 08:00AM
Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn.
The effectiveness of UK video campaigns
The effectiveness of UK video campaigns
by DoubleClick Rich Media
01 August 2011, 08:00AM
Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media.
How ad engagement differs by gender
How ad engagement differs by gender
by Richard Morris
29 July 2011, 12:00PM
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.

Think BR

Helen Edwards on Branding: Harry Potter's community

Brands such as Harry Potter that inspire a cohesive 'community' following have things in common.


Also in the news
Rajar Q2 2011: agency views on the star performers
by Maisie McCabe, 04 August 2011, 04:10PM
Why Levi's went global with its latest campaign
by Nicola Clark, 05 August 2011, 12:00AM
The importance of bringing search and social together
by Nicola Clark, 05 August 2011, 12:00AM
From the blogs
Singapore's flag is more than just a flag
Chris J Reed
04 August 2011, 12:08AM
The Great Fleet Street Novel
@gordonmacmillan
04 August 2011, 12:08AM
The Great Fleet Street Novel
@gordonmacmillan
04 August 2011, 12:08AM
Now who's going to fire the PR department? by @TheAgencyUK
Saman Mansourpour
04 August 2011, 12:08AM
The spontaneity of Twitter
A Different Hat
04 August 2011, 12:08AM
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