Wednesday, 3 August 2011

Breaking news from Brand Republic - Thomas Cook, Betfair, Deezer, Dotomi, Cinema admissions

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Latest news
Thomas Cook parts company with chief executive
Thomas Cook parts company with chief executive
by Daniel Farey-Jones
03 August 2011, 08:45AM
Thomas Cook group chief executive Manny Fontenla-Novoa is to step down with immediate effect as the board seeks to "restore market confidence" after the poor performance of its UK business.
Betfair appoints sports stars in marketing revamp
Betfair appoints sports stars in marketing revamp
by John Reynolds
03 August 2011, 09:00AM
Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities by introducing four brand ambassadors and ending its relationship with FC Barcelona after two years.
Deezer ready to take on Spotify with UK launch
Deezer ready to take on Spotify with UK launch
by Sarah Shearman
03 August 2011, 09:00AM
Deezer, the Orange-backed digital music service based in Paris, plans to launch the brand in the UK in the coming weeks, in a direct challenge to Spotify.
ValueClick acquires personalised ad technology company Dotomi
ValueClick acquires personalised ad technology company Dotomi
by Sarah Shearman
03 August 2011, 08:50AM
ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology company for $295m (£181m).
Cinema admissions down 2.4% in 2010
Cinema admissions down 2.4% in 2010
by Sophie Maden
03 August 2011, 09:00AM
Cinema admissions fell by 2.4% last year, according to the BFI's annual yearbook, but sales house DCM claims receipts are expected to bounce back this year.
Appointment to view: how Skittles turned social
Appointment to view: how Skittles turned social
by Sarah Johnson
03 August 2011, 09:30AM
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look at how the brand has grown its online presence over the past few years.
The Olympic countdown

Sir Craig Reedie, Britain's International Olympic Committee Executive Board member, said Lord Coe would be a welcome addition to the IOC after exceptional work as London 2012 chairman.

Stay up to date with the latest London 2012 news.

Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
The summer getaway: courting the holiday market
The summer getaway: courting the holiday market
by Alice Dunn
03 August 2011, 08:00AM
Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn.
Marketing in China: Taming the dragon
Marketing in China: Taming the dragon
by Patrick Brzeski
02 August 2011, 08:30AM
The rewards for 'breaking' the Chinese market are tremendous, but foreign brands need to prove why they should be there or risk getting lost in translation, writes Patrick Brzeski.
The effectiveness of UK video campaigns
The effectiveness of UK video campaigns
by DoubleClick Rich Media
01 August 2011, 08:00AM
Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media.
How ad engagement differs by gender
How ad engagement differs by gender
by Richard Morris
29 July 2011, 12:00PM
On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.

Think BR

Helen Edwards on Branding: Harry Potter's community

Brands such as Harry Potter that inspire a cohesive 'community' following have things in common.


Also in the news
Economist launches Android app after 2.4m Apple downloads
by Sophie Maden, 02 August 2011, 03:15PM
Maxus wins SC Johnson global media buying
by Daniel Farey-Jones, 02 August 2011, 12:55PM
Gunpowder Golf Shot extends European Tour campaign
by Sara Kimberley, 02 August 2011, 01:45PM
Google bolsters daily deals offering with Dealmap acquisition
by Sarah Shearman, 02 August 2011, 10:19AM
From the blogs
Touchpoints - a marketer's best friend?
ianbluechipmarketing
02 August 2011, 12:08AM
We are in the business of making love
natasharich
02 August 2011, 12:08AM
Man who threw pie at Murdoch goes to prison (for six weeks)
@gordonmacmillan
02 August 2011, 12:08AM
Man who threw pie at Murdoch goes to prison (for six weeks)
@gordonmacmillan
02 August 2011, 12:08AM
Former News of the World managing editor arrested
@gordonmacmillan
02 August 2011, 12:08AM
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