Latest news | | | | | | Thomas Cook group chief executive Manny Fontenla-Novoa is to step down with immediate effect as the board seeks to "restore market confidence" after the poor performance of its UK business. | | | | | | | Betfair, the online betting exchange, is radically overhauling its sport sponsorship activities by introducing four brand ambassadors and ending its relationship with FC Barcelona after two years. | | | | | | | Deezer, the Orange-backed digital music service based in Paris, plans to launch the brand in the UK in the coming weeks, in a direct challenge to Spotify. | | | | | | | ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology company for $295m (£181m). | | | | | | | Cinema admissions fell by 2.4% last year, according to the BFI's annual yearbook, but sales house DCM claims receipts are expected to bounce back this year. | | | | | | | Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look at how the brand has grown its online presence over the past few years. | | | | Intelligence | | | | | | Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn. | | | | | | | The rewards for 'breaking' the Chinese market are tremendous, but foreign brands need to prove why they should be there or risk getting lost in translation, writes Patrick Brzeski. | | | | | | | Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. | | | | | | | On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Digital Designer | Recruiter Major Players | Salary £25000 - £28000 per annum | Location London | | | | Account Director | Recruiter Direct Recruitment | Salary £45k + bens | Location London | | | | | |
No comments:
Post a Comment