Breaking news from Brand Republic - MediaCom, Usain Bolt, Orange, iPlayer, P&G

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news MediaCom launches global sports offering by Daniel Farey-Jones 08 August 2011, 10:01AM MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which will be headed by former IMG Consulting executive Marcus John. Usain Bolt to star in new Channel 4 ident by Oliver Luft 08 August 2011, 09:36AM Channel 4 will tonight (8 August) launch an ident featuring Usain Bolt, in which the world's fastest man is transformed into the network's logo. Orange extends customer benefits with Apple downloads by Loulla-Mae Eleftheriou-Smith 08 August 2011, 08:10AM Orange has struck a new partnership with iTunes that will allow customers to download one film a week, for free. iPlayer redesigned for living room TV push by Sarah Shearman 08 August 2011, 09:13AM The BBC has launched a new version of the iPlayer, designed specifically for use on living room televisions, in a bid to increase use of the digital catch-up product with mainstream audiences. Appointment to view: What does $9.3bn adspend buy you? by Sarah Johnson 08 August 2011, 09:12AM Procter & Gamble, owner of brands including Gillette, Old Spice and Fairy, released figures last week revealing its annual marketing spend grew by $700m to $9.3bn last year. Here's a look at some of the brand's biggest campaigns. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. View the map and submit your agency Intelligence The importance of bringing search and social together by Nicola Clark 05 August 2011, 12:00AM The recent launch of Google+ and the alliance of Bing and Facebook means that it is increasingly important for marketers to work out how social and search work together, writes Nicola Clark. The summer getaway: courting the holiday market by Alice Dunn 03 August 2011, 08:00AM Parents of primary and secondary school children are the most profitable target for marketers courting the summer holiday market, writes Kantar Media's Alice Dunn. The effectiveness of UK video campaigns by DoubleClick Rich Media 01 August 2011, 08:00AM Creating an emotional connection is a key element in the success of an online ad, according to research from DoubleClick Rich Media. How ad engagement differs by gender by Richard Morris 29 July 2011, 12:00PM On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat. Think BR Helen Edwards on Branding: Harry Potter's community Brands such as Harry Potter that inspire a cohesive 'community' following have things in common. Also in the news Boots to reposition No7 brand with Ta Dah campaign by Loulla-Mae Eleftheriou-Smith, 05 August 2011, 01:20PM Channel 5 to launch apps with Big Brother by Maisie McCabe, 05 August 2011, 11:45AM TalkSport nets O2 for Rugby World Cup by Daniel Farey-Jones, 05 August 2011, 03:35PM GQ magazine's iPad app preview exceeds 40,000 downloads by Sophie Maden, 05 August 2011, 02:31PM Future brings in new chair to replace Parry by Sophie Maden, 05 August 2011, 02:20PM From the blogs Has the fashion industry gone too far sexualising a 10 year old girl in Vogue? Chris Arnold 07 August 2011, 12:08AM Retailers count the cost of the Tottenham riot as Wood Green & Enfield stores smashed and looted @gordonmacmillan 07 August 2011, 12:08AM Retailers count the cost of the Tottenham riot as Wood Green & Enfield stores smashed and looted @gordonmacmillan 07 August 2011, 12:08AM Appy Daze Geoff Gower 05 August 2011, 12:08AM News of the World's 'Fake Sheikh' in talks with Sunday Times @gordonmacmillan 05 August 2011, 12:08AM Latest jobs Partnership Manager Recruiter Trader Media Group Salary Competitive salary in the region of £30,000 to £45,000, dependant on experience. Location Wimbledon Head of Digital Recruiter EMR Salary £50,000 - £60,000 plus package Location Senior Account Manager Recruiter Stopgap Salary £160 - £180 per day Location London Account Director - Integrated CREATIVE COMMUNICATIONS agency - up to £45K Recruiter Judi Patton Salary up to £45K Location South London Account Manager Recruiter Stopgap Salary £150 - £160 per day Location London #Freelance Senior Account Manager Recruiter Blue Skies Marketing Recruitment Salary £160 - £190 per day Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders